Digital Marketing

Comcast will distribute WBD’s Max and Discovery+ platforms. One analyst says TNT did not get a distribution rate increase for WBD, partly because it did not add NBA content for future years.

Streaming platforms grew not only in share versus that of broadcast and cable, but in viewership – 7.6% against October’s results.

The glamorous image of the gun in our video and motion-picture entertainment is so ingrained that nobody even notices it anymore.

Combined, the companies have total global billings of $71 billion for this year, with Omnicom Media Group accounting for $44.8 billion and IPG’s Mediabrands accounting for $26.2 billion.

Decentralized X competitor Bluesky has released mockups teasing a premium subscription model with a list of potential user features on developer platform Github.

X has made its AI-powered chatbot Grok available to all users on the platform, allowing non-Premium subscribers the option to send up to 10 messages to Grok every two hours for free.

Critics of the bill say it would still enable censorship by the government.

TikTok is asking a federal appellate court to halt a law that will ban the app unless it’s sold by parent company, China-based ByteDance.

Madison and Wall analyst Brian Wieser estimates that if the 20,000 largest advertisers shift half of their spend into TV, it would amount to $5 billion.

Search-based interfaces supported by AI have become the next wave in conversational engines. As more companies use Reddit data to train their LLMs, the ad industry will see this trend increase.