Digital Marketing

Comcast Advertising will integrate purchasing data from Affinity Solutions into LENs, its AI-powered audience discovery engine, the firms announced, TVTechnology reports. The arrangement combines viewership data from over 30 million Comcast households with Affinity’s transaction-level dataset of more than 100 million consumers in a privacy-centric way. “Advertisers increasingly want to plan and buy media based on real […]

Chief marketing officers are spending more on customer acquisition and growth and less on loyalty and retention, according to Gartner’s CMO Spend Survey, Marketing Dive reports. The survey found that 62% of media spend in 2025 is focused on conversion and awareness, a 10% hike over 2024. Loyalty and retention command less than 15% of

The Computer & Communications Industry Association and advocacy organization Students Engaged in Advancing Texas expect to ask the Supreme Court to block a state law requiring app marketplaces to verify users’ ages and prevent minors under 18 from downloading apps or making in-app purchases, without parental consent.

An Ohio appellate court rejected former state Attorney General David Yost’s bid to revive a lawsuit alleging that Google wrongly gives preferential treatment to its own products and services in search results.

“Turns out it’s pretty cool,” comedian and TV host Conan O’Brien says of a series of B2B videos his Team Coco created for Adaptive Security.

The expansion, which is being led by the B2C segment, is also benefiting B2B experiential marketing, both of which are outpacing total marketing expenditures, according to new estimates from PQ Media.

The IPO will create pressure on OpenAI to continually update and monetize a newly launched ad infrastructure as it works toward the goal of building artificial general intelligence (AGI) tools.

Could collective share grow to 50%-55% of overall upfront dollars – up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues – and outcomes.

Could collective share grow to 50%-55% of overall upfront dollars – up from 42% for the 2025-26 market? Think sports, flexibility, frequency issues – and outcomes.

Only in the warming days of June could a summer CGI-based documentary series about dinosaurs ever come to network television.