Digital Marketing

Ryan Dohrn, the CEO of Niche Media, feels many media salespeople are misusing artificial intelligence, Editor & Publisher reports. “They’re using it as a search engine,” Dohrn says. “That’s what most people are doing wrong. They’ve tried to replace Google Search with ChatGPT, and it is a tremendous waste of time because you’re not utilizing […]

Roblox has named youth marketing tech platform SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure brand-safe advertising on the platform for all ages, also across Roblox Kids and Select modes. “Together, we have the opportunity to help brands engage with kids and tweens responsibly

Roblox has named youth marketing SuperAwesome as its commercial and technology partner for “under 13 contextual advertising,” Games Industry reports. The arrangement will ensure brand-safe advertising on the platform for all ages, also across Roblox Kids and Select modes. “Together, we have the opportunity to help brands engage with kids and tweens responsibly and transparently,

Bloomberg Media has formed a partnership with Cision to expand access to its journalism within CisionOne, Cision’s media intelligence platform, Market Screener reports. This will allow Bloomberg.com Group Subscribers to view and engage with Bloomberg reporting alongside the platform tools they now use to track news. In addition, enterprise communications teams gain easier access to

The Trade Desk has confirmed a report in AdWeek that Anders Mortensen has left his post as chief revenue officer after seven months with the company. The firm has no immediate plans to fill the slot, and will instead hire additional vice president senior vice president-level managers under chief operating offiver Vivek Kundra.

The NAD says online prediction platform Kalshi failed to participate in a review of ads posted to social media by influencers.

Last week, Kalshi reportedly asked paid political influencers to remove posts from X that questioned the integrity of the Los Angeles mayoral election with regard to the promotion of odds on the popular online prediction market platform.

The “Super Soccer” Roblox hub for FIFA is launching official events celebrating the 2026 World Cup and all 48 participating national teams, with playable experiences extended to five additional games on the social gaming platform.

Apple has struggled to implement an advanced set of AI features, but at WWDC 2026 Monday it announced a new set of AI features and smarter personalized Intelligence based on a collaboration with Google.

Microsoft CEO Satya Nadella publicly criticized a leaked internal memo after a news outlet spotted a plan to make users “addicted” to the company’s new AI assistant Scout.