Digital Marketing

Advertisers running campaigns on Reddit now have the option to directly compare the success of multiple ad variants ahead of launching their final promotion.

Besides the national TV spot, Ford is running full-page print newspaper ads in all of its plant cities to directly thank team members.

Brands join L’Oreal in hopes that pretty-in-pink loyalty tops critical reviews.

Nielsen this week informed clients it has put its MRC accreditation for its Nielsen Audio diary service on hiatus for six months while it updates key aspects of its methodology.

Data released this week examines agentic media buying in programmatic advertising and how it compares with traditional non-agentic buying across CPM and fill rate monetization metrics.

On Fox networks, the average attention index for marketers is 121. World Cup brands are performing 21% higher than average, according to iSpot. This is determined by the percentage of viewers who complete watching the ad message.

Stagwell’s The Harris Poll did a recent survey that found sharply growing enthusiasm among Americans for the sport.

Microsoft announced the “Microsoft Frontier Company” on Tuesday as a new operating business focused on delivering AI support for its clients through enterprise AI engineering expertise.

“Consumer headwinds are already flowing through to advertising budgets,” the analysts at Madison and Wall note – something that has also manifested in U.S. Ad Market Tracker data.

Three of something constitutes a trend, and that is what TV has accomplished in the bad-neighbor space with a new one from Netflix that premiered this week.