Digital Marketing

Meta, TikTok and Snap are partnering with the Mental Health Coalition to launch a program that invites companies to share signals about graphic content depicting self-harm or suicide.

Samy Alliance has appointed former Dentsu C-suite executive John Santiago Chief Corporate Development Officer/Americas, based in New York and with a remit focused on M&A.

A shift in shopping trends could influence media buys this holiday season.

I usually resist covering self-serving media trade studies like the TVB’s shown here, but I’m calling this one out for a couple of reasons and I’m noticing some wear-out among once diehard NFL fans frustrated with the who, what, when and where they can catch the gridiron action.

As editor of trade pubs focused on where advertisers and agencies plan and buy media, I’ve struggled for years to understand why gaming isn’t more of the mix. That’s about to change.

“Flip Side” is a half-hour, game show in which contestants are challenged to guess answers to questions for which others have been surveyed.

All meaningful signals — polls, markets, the 13 keys, TV ratings, betting odds, and even misery indices — point to Kamala Harris being the favorite to win the election.

The trust in social media is even more pronounced among recent buyers, with 67% indicating they would consider making their purchase on such platforms.

Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands.

Advanced technology connects first-party data for audience targeting and campaign measurement to improve privacy and data protection for brands.