Guideline, which operates Standard Media Index (SMI), SQAD, Lumina and other media-buying and planning data services, has named Vincent Mifsud CEO, succeeding Scott Kroll, who remains co-founder and executive chairman of the company.
Guideline Taps Mifsud As CEO Read More »
An angry undercurrent of frustration with brands haunts the marketplace. This, perhaps, has never been more evident than in the recent murder of UnitedHealthcare CEO Brian Thompson, shot in the back in midtown Manhattan as he was walking to an investor conference. A 262-word manifesto found in the possession of the suspect now in custody
People Are Pissed Off Read More »
For all premium video inventory including premium streaming, linear and others, around 30% -40% of ad deals come from programmatic purchasing, according to industry estimates.
21% Of Ad-Option Streaming Is Programmatic, Just 2% For Live Content Read More »
“Baylen Out Loud” is built around a woman afflicted with Tourette syndrome, Baylen Dupree, 22, from West Virginia.
Woman With Tourette's Hopes To Inspire Others With New Show Read More »
Vehicle shoppers can browse, order, finance and schedule pickup of a new Hyundai vehicle from their local participating dealer directly on Amazon.
Amazon Auto Launches In 48 Cities Read More »
Whoever writes this poetic stuff about color for Pantone has very gracefully eschewed the poo.
Pantone Asks: What Can 'Mocha Mousse' Do for You? Read More »
But there are several developments spelled out in the agreement wherein the deal might crater without either side paying a termination fee.
Omnicom-IPG Pact Contains Hefty Breakup Fees Read More »
Shepard will lead efforts working with major East Coast independent media agencies and their clients across streaming, programmatic, retail media, social media and the NBC’s FAST networks.
NBCU Creates SMB Ad Role, Hires Roku's Shepard To Lead It Read More »
The tech industry group NetChoice is pressing a federal judge to block a California law that would prohibit social media platforms from algorithmically recommending posts to minors without their parents’ consent.
Tech Group Presses To Block Calif. Restrictions On Social Media Feeds Read More »
YouTube has made multiplayer games available within its “Playables” gaming platform, highlighting the widespread popularity of social gaming while stoking newfound competition in the mobile gaming world.
YouTube Tests Multiplayer 'Playables' Games Read More »
