Digital Marketing

For decades, marketers have largely viewed choice as a source of value. But at some point, abundance creates friction. Consumers need help interpreting information.

“Online communities are offering unfiltered candor and anonymity that traditional networks often cannot provide,” says a Weber Shandwick EVP.

The company’s move comes after a federal judge issued a temporary restraining order that halted the deal until at least August 17.

The tech industry group NetChoice on Friday appealed a judge’s ruling that allowed Nebraska to enforce a portion of a new state law requiring social platforms to give parents tools to monitor minors’ messages with other users.

A federal appellate panel on Friday preserved a block on portions of a Texas law that would have required social-media platforms to block “harmful” content to minors, including material that “promotes,” “glorifies,” or “facilitates” eating disorders, self-harm, substance abuse, and “grooming.”

The European Commission has fined Google $1 billion, claiming it breached the EU’s Digital Markets Act.

Whenever tech platforms hit operational disruptions or inventory limits, they don’t reduce prices. Instead, they introduce new automated formats and adjust auction dynamics.

Many consumers spend a lot of time with digital audio, making it a cultural force that shapes identity, trust and community.

SuiteDSP has launched a capability that it says can help advertisers evaluate programmatic impressions before placing a bid, ExchangeWire reports. The new tool, AI Decisioning, analyzes live auction signals: supply quality, contextual relevance, audience behavior, historical performance and predicted engagement. 

In-show product placements are alive and well in streaming TV, with some shows being singled out for the sheer volume of the products placed in them.