Digital Marketing

Creative Artists Agency (CAA), said to be the world’s largest talent agency, is partnering with investment firm Integrated Media Company to launch a $250 million holding company to back creator economy businesses, according to The Hollywood Reporter. The new company, called Compound Creative Holdings, will be led by Tucker Brown as managing director. “Creators around the world are […]

LinkedIn has debuted a team of marketing experts called BrandWorks that it expects to hit an annualized run rate of $100 million in the next fiscal year, Reuters reports. The goal is to deliver higher-performing ad campaigns for business advertisers such as software giant SAP and website hosting platform Webflow. Since launching BrandWorks internally in

LinkedIn has debuted a team of marketing experts called BrandWorks that it expects to hit an annualized run rate of $100 million in the next fiscal year, Reuters reports. The goal is to deliver higher-performing ad campaigns for business advertisers such as software giant SAP and website hosting platform Webflow. Since launching BrandWorks internally in

News consumers who used AI systems to verify facts were less able to detect misinformation when they stopped using AI chatbots, MIT Media Lab has found. By week four of the study, their performance had declined by 15%, although roughly 25% felt they were getting better after dropping AI. Often called the “AI dependency paradox,”

Pennsylvania legislators are considering a variety of measures to raise revenue, including a 5% tax on companies that sell digital advertising in the state, a measure that is moving through the house with bi-partisan support, WGAL reports. The tax would raise between $500 million and $900 million. Other ideas being mulled  are legalization of cannabis and

To drive greater engagement around its AI and virtual reality wearable products, Meta has announced the launch of over 50 dedicated experiential Meta Lab spaces within current Best Buy locations in the U.S. and Canada.

Adelaide, a data and analytics firm specializing in attention-based metrics, on Tuesday launched pre-bid targeting tools in Amazon’s demand-side platform (DSP).

Pinterest will now allow creators to connect their Amazon Storefronts directly to their Pinterest accounts. By automatically applying the creator’s Amazon affiliate link to any eligible Amazon product they tag, creators make a portion of the profit.

Ta-Nehisi Coates, Junot Diaz, Laura Lippman and other authors are asking a federal judge to authorize an appeal of his pro-Meta ruling in a dispute over the tech company’s alleged use of pirated books to train Llama.

In the old days, Nielsen could make a new media supplier “currency.” These days, it’s MRC accreditation. Point-of-Care is a case in point.