“Each day SB 2420 is in force, minors are denied access to news, educational content, and platforms for creative expression,” students argue in an emergency petition to the Supreme Court.
Groups Petition To Halt Texas Law Restricting App Downloads Read More »
WPP said Shah will work with WPP’s management team and board on developing a strategic plan for competing effectively and achieving long-term growth.
AKQA CEO Shah Adds Strategy Role To His WPP Remit Read More »
Organic impressions – not paid media ad impressions – have become the currency for brand citations that serve up in AI-based engines, as recommendations have become the first “impression” a brand makes with a consumer. But can that first impression be measured and attributed in a similar way?
Why Organic, Not Paid Impressions Are The Currency For AI Citations Read More »
Publicis acquired LiveRamp. Ogilvy invested in sports and creator-focused agency Article 41. Earlier this month, Accenture Song acquired creator and social agency Whalar. At first glance, these transactions appear unrelated. In fact, many industry observers might view them as duplicative. Why acquire a creator agency when you already have creator capabilities? Why buy another data
Agencies Are No Longer Buying Capabilities – They're Buying Time Read More »
The “closed proof of concept” launched Thursday, allowing select advertisers to measure how YouTube video reach and awareness campaigns influence the retailer’s sales.
Walmart Enables Offline Shopper Measurement In YouTube Campaigns Read More »
No, my headline isn’t a typo. It was just a way of piquing your interest about a new kind of, well, “peak TV.”
The top-ten shows in minutes streamed per season this year on a broadcast network or exclusive streaming platform are mostly evenly split, according to Luminate, at 5 each for both broadcast and streaming.
Premium Broadcast, Streaming Shows Can Compete Equally – On Streaming Read More »
Hot on the heels of its live-streaming support of President Trump’s UFC event on the White House Lawn, Paramount is partnering with the patriotic prez to air his “Presidential 1776 Award” show on CBS.
Paramount, Trump Join Forces For 'Presidential 1776 Award' Read More »
In the strongest result for an NBA Finals Game 3 since 1998, with a peak audience of 26.3 million for the closing minutes – up 159% vs. Game 3 a year ago. Game 3 is also the highest-rated TV program since the Super Bowl LX in February.
NBA Finals Game 3 Soars To 23.8M Viewers Read More »
Creative Artists Agency (CAA), said to be the world’s largest talent agency, is partnering with investment firm Integrated Media Company to launch a $250 million holding company to back creator economy businesses, according to The Hollywood Reporter. The new company, called Compound Creative Holdings, will be led by Tucker Brown as managing director. “Creators around the world are
CAA, Integrated Media Launch $250M Creator Economy Holding Company Read More »
