Digital Marketing

TikTok made misleading statements about its efforts to prevent minors from viewing “inappropriate” content, a state judge ruled Thursday.

While two-thirds of Americans watched the terrorist attacks unfold live, more than a quarter experienced it first in their own minds and only later that day via replays on TV. Ironically, I was one of them.

Google’s automated systems will match ads based on the actual language of the ad copy and landing pages. The ad platform will also begin to favor ads and landing pages with the language that matches the search term.

Summer blockbusters are strong marketing teasers for TV subscribers – especially ‘churners.’ This builds on a level of brand awareness money can’t buy, according to analysts.

“Fandom is diffused across multiple kinds of media and content,” says Hub Entertainment Research

After Friday’s remembrance ceremonies, TV abruptly resumes business as usual, symbolized mainly by the return of a full slate of NFL games Sunday.

Talk show host Jimmy Kimmel announced Wednesday night that his show would not air an interview he did with James Talarico, the Texas Democrat running for the Senate, WZMG reports. Kimmel charged that President Trump and the FCC “threatened me, threatened our show, threatened our network, ABC, our affiliates, our local stations, based on simple, traditional editorial decisions: guest bookings it would seem they don’t like.” Kimmel’s

Florida Attorney general James Uthmeier has filed a lawsuit against Netflix, alleging that the company tracks children and families despite its claims to be an alternative to “data-hungry tech platforms,” BNO News reports. “Netflix told Florida families they could pay a monthly fee to escape Big Tech surveillance,” Uthmeier says. “That was false. Netflix collected detailed data

TikTok is the most-scraped website for the second year, Decodo reports. In addition, ChatGPT and Perplexity have entered the top 10 for the first time. Firms now scrape AI platforms as a primary data sources. “Two years ago, businesses scraped the web to see what people were searching for,” says Vaidotas Juknys, CEO at Decodo. “Now they

iGaming marketers are thriving with vertical video feeds that require highly personalized content, Fault Magazine writes. For example, Instagram Reels serves short videos based on previous viewing habits and interactive habits. This format works especially well for casino marketers, combining several elements in one package, including reach, video, the creator culture and algorithm discovery. iGaming includes