Digital Marketing

One analyst says a key part of the agreement is a “bundling” deal for Peacock on YouTube Premium, giving subscribers Peacock for free.

InMobi Advertising, part of global technology company InMobi, has launched Frame Attention, an in-app video attention model, across Mobile In-App Video and Connected TV (CTV), Martech Cube reports. The company says the new offering addresses a limitation in how digital video has been bought and measured. “Brands have spent years optimizing for impressions that were never

Philippines-based artist Elmer Saflor has filed a copyright infringement lawsuit against Memes Apps, Gizmodo reports. The complaint alleges that Memes Apps offered customers a Saflor comic, “Running Away Balloon,” as a template for ads via its paid AI service without permission. Saflor said he hopes to raise “broader questions about how AI-powered platforms use creators’ work,

Podcasts may be a new frontier in political advertising, but campaigns prefer personal appearances—earned media—Campaigns & Elections reports. Eric Harpootian, vice president at Republican media planning agency Strategic Media Services, says, “I’m always pushing campaigns to try to get their candidate on the podcast, not as much advertise on the podcast. The whole reason why

Although it commands the largest share of retail media spend, Amazon falls behind Kroger and Instacart in return on investment, according to data from Keen Decision Systems, Supermarket News reports. Investments in Kroger grew by 54.2% YOY. Overall retail media investments have risen from 5.6% in 2020 to 11.1% in 2024, and are still rising. 

Marketing experts call the tactic “newsjacking” – using a trending story to promote a product or message.

The Unilever brand’s hyperlocal campaign adds heatwave nicknames to the “Here for the sweat” umbrella.

Legacy cybersecurity with isolated alerts can lead to critical gaps in visibility for agentic and AI systems, but the next generation of cybersecurity must pivot toward continuous contextual synthesis and proactive containment that can reason and make decisions on its own.

Apple has defeated a lawsuit claiming that it duped ebook purchasers by “selling” them books and audiobooks, but retaining the right to revoke access.

The European Commission has accused TikTok of failing to meet the Digital Services Act-required safety standards for minors on the video-sharing platform, citing potential risks like cyberbullying and predatory behaviors.