Digital Marketing

Skyrocketing AI shakes up the playing field, as a record four brands now top the $1 trillion mark.

Meta advertising sales will jump 22% to $240 billion, according to updated projections from WARC.

The partnership aims to solve the problem of visibility and give marketers tools to “vibe code” apps and websites by bringing search intelligence into the building process.

TikTok has launched a new IP protection initiative designed to protect against the circulation of counterfeit product listings on its ecommerce platform, TikTok Shop.

Walsh joins from Havas Media Network where he was most recently Global Chief Business Transformation Officer. Previously, he was CEO of Havas Media’s North America region.

Book narrators, broadcasters and podcasters allege that their voices were wrongly used by Amazon, Google, Meta, Microsoft and others to develop artificial intelligence systems.

Attorneys representing Myanmar refugees are asking a federal appellate court to reconsider whether they can sue Meta over allegations that it helped fuel the Rohingya genocide by spreading hate speech on Facebook.

WBD is launching an “always-on” measurement and attribution dashboard, emphasizing efforts to focus on real-time insights and business outcomes for in-flight campaigns.

The remit includes developing a comprehensive strategy to promote Madrid and its surrounding region, across key international markets including Asia, the US, Canada, Latin America, and the Middle East.

Amazon has added Alexa to search results across its marketplace. A chat window now appears with information and recommended items when users browse for products. The company added Rufus’ technology to new Alexa AI bot, but the customer-facing tool is being replaced.