Digital Marketing

Should viewers and others be allowed to wager on how a TV series – reality, scripted or otherwise – might end?

Google debuted a new multichannel campaign in the U.S., demonstrating how AI in search helps fans learn something new and explore the 2026 FIFA World Cup.

The group will make its case on panel sessions and in the streets (particularly along the Croisette) where it will solicit pledges from agencies to shun work related to fossil fuels.

Marketers should stop treating the home screen as digital wallpaper, a viewer study suggests.

Retired “60 Minutes” correspondent Steve Kroft and other respected veterans of “60 Minutes” are blasting CBS News editor-in-chief Bari Weiss in the trade press.

HP Inc. has appointed Publicis Media as its global media agency following a competitive bidding process, HP announced, according to Guru Focus. This marks the end of a 17-year relationship with Omnicom Media Group. Publicis Media as its global media agency, marking the end of a 17-year partnership with Omnicom Media Group. The account is estimated at

Nick Bilton, the new head of “60 Minutes,” has hired Kelly Funke, a TV production consultant, to help manage his transition, Reuters reports. One staffer said Funke’s role is to “fix the trust” with staff following newsroom turmoil. One staffer said Funke was brought in to “fix the trust” with staff, while another said Funke is serving

Radial Entertainment has named Brendon Thomas as chief revenue officer, MediaPlayNews reports. Previously, Thomas was senior vice president of distribution and business development at Paramount Global. He is the second top Paramount executive to join Radial, following CEO Jeff Shultz, who had been Paramount Global’s chief strategy and business development officer. Thomas, who will report

Rematch, a grassroots sports media platform founded in 2017, has raised $3 million in a funding round, the goal being to fuel its international expansion and build its artificial intelligence capabilities, Pulse2 reports. Rematch has surpassed $1.2 million in annual revenue and has expanded from Europe to the US, where it has generated tens of millions

LinkedIn is launching its first native Creator Marketplace to help brands find and work with relevant creators, and to discover both organic and sponsored content that features their brand.