Digital Marketing

Media Firms Preparing Special Content For America's 250th Birthday

Media companies are lining up to provide unique content tied to the 250th anniversary of the U.S., Radio +Television Business Report writes. CBS plans to leverage its investment in streaming and immersive AR/VR technology to “tell the nation’s story through the lens of the communities that helped shape it,” the company said in an announcement. Scripps News will air […]

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Gray Media Gains Access To Madhive's Demand-Side Platform In Partner Deal

Gray Media — a firm that now serves 117 full-power television markets, reaching approximately 37% of U.S. television households — has formed a strategic partnership with Madhive that will provide it access to Madhive’s AI-powered demand-side platform media platform that powers more than 50,000 campaigns per day, PPC Land reports. Gray can make use of Madhive’s

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Competing Wi-Fi Firms Battle In Court Over Claims

Netgear, a wi-fi company, has filed a counterclaim against rival TP-Link, accusing it of false advertising, Toms Hardware reports. Netgear alleges that TP-Link’s 2024 reincorporation as a California company conceals that its R&D and manufacturing are done in China. Last year, TP-Link accused Netgear of orchestrating a smear campaign against it, Tom’s Hardware reports.  It

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