Digital Marketing

Nardone, who is credited for placing the first paid internet ad in 1994, estimates search referrals, which drove most of the traffic to publish sites, have dropped from 70% of visits for many publishers just three years ago to under 20% today.

What does it mean for brands and creators following and optimizing citations in AI engines as rules and metrics change?

The deal resolves charges that TikTok allowed children 12 and under to bypass a “Kids Mode” setting that would have restricted data collection.

Vertical media is expected to generate $150 billion in revenue in markets outside China, a 42% gain YoY, according to a study by Owl & Company, Variety reports. Of that money, $131 million will come from advertising revenue in TikTok, Instagram, YouTube, Facebook and other platforms. The picture will change as formats such as microdramas

Stars and Stripes was rocked on Friday when the Pentagon fired the publisher, Max Lederer, and the editor in chief, Erik Slavin. Lederer had announced his retirement last week, The Associated Press reports. Also dismissed was Lara Korte, Middle East reporter for the publication. Slavin said he was fired for insubordination after he objected to potential

Legislators are taking aim at employers that advertise “ghost jobs” — positions that may not actually exist, Morning Brew reports. For instance, the New York state legislature recently passed a bill that would fine companies that fail to mention expected hiring timelines in their job postings, which awaits the governor’s signature. Similar reforms are under

To Nexxen has launched new standardization tools that will allow advertisers to activate campaigns quickly across more than one original equipment operator (OEM0, AdExchanger reports. Last year, Nexxen started making native home screen ads programmatically available through TV OEMs in Europe and the US. It has been a slow process for TV operating systems and OEMS integrating

This email is how one knowledgeable source sums up one of the weirdest — and most ironic — of multiple “enhancements” Nielsen unveiled late last week for measuring the new TV season.

“Mallard’s departure comes as the company restructures its approach to consumer marketing,” according to Social Samosa.

Snap must face content creators’ claims that it wrongly scraped YouTube videos to train generative artificial intelligence models that can create videos from texts or images, a federal judge has ruled.