Digital Marketing

Replacing “Spider-Man: Brand New Day” in the top spot, “Practical Magic 2” had a 92% positive audience score, per Rotten Tomatoes, but critics posted a weak 39% approval tally. National TV ad spend was a very modest $4.95 million, according to estimates from iSpot.

Local ad-spending growth will lag the total U.S. expansion this year, but will be even more adversely impacted by the decline in political ad spend next year, effectively showing no year-over-year growth, according to an update released by BIA Advisory Services.

In a tech-dominated world, emotions are more powerful than transactions.

Network TV will have a comparatively quiet fall premiere season as two of the four legacy broadcast networks will have no new shows at all.

Omnicom plans to eliminate 15,000 jobs, leaving it with a total headcount of 105,000 through December as it aims at a $1.5 billion gross synergy target following its acquisition of IPG, Ad News reports. The firm says it is moving faster despite the loss of the Pepsi global media account. “The Pepsi situation is an unfortunate one, certainly

LG’s smart TVs continuously eavesdrop on owners, even when the devices are offline or in standby mode, according to a joint report by Gamers Nexus and Level1Techs. They allegedly scan local area networks to identify phones and smartwatches, and the location data of nearby Wi-Fi networks. However, LG has pushed back, saying, ““LG smart TVs do not continuously record or

Sue Naegle and Ali Krug, riding high on the success of Peacock’s The Five Star Weekend, are movingtheir Dinner Party Productions from NBCUniversal to 20thTelevision, a part  of Disney Television Studios, Deadline reports. Naegle and.Krug will develop and produce series that will target platforms and brands in the Disney Entertainment portfolio. The pair were under a deal at

McClatchy has made deep cuts at newspapers it owns nationwide, Associated Press reports. More than 90 union journalists at 17 publications—30% of all workers belonging ti the NewsGuildCWA—have been laid off. The affected publications include news outlets include, The Miami Herald, The Sacramento Bee, The Kansas City Star, The Charlotte Observer and Fort Worth Star-Telegram. “We are waist-deep in the

Google, Meta and TikTok on Thursday pressed a court to block enforcement of a California law prohibiting the companies from algorithmically recommending posts to minors under 18 without the consent of a parent or guardian.

Google, Meta and TikTok on Thursday pressed a court to block enforcement of a California law prohibiting the companies from algorithmically recommending posts to minors under 18 without the consent of a parent or guardian.