Digital Marketing

Media Are Uniting, Pushing Back Against First Amendment Attacks

The First Amendment is a deeply cherished right, but in the last week alone, secret DOJ subpoenas came to light that have targeted reporters at The Washington Post and The Wall Street Journal while “simultaneously, Trump himself has threatened fresh lawsuits against ABC for its coverage of the Reflecting Pool fiasco,” Fortune reports. And the president is pursuing a

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Omnicom Study Says Traditional Ad Model No Longer Works

The traditional practice of developing a creative asset and adapting it across all channels has given way to a model in which consumers interact with brands through multiple platforms, devices, formats and AI-powered experiences, Omnicom Media writes in a new study: “Connected Content: The Force Multiplier for Maximizing Brand Influence,” Portada reports. Companies now seek

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