Digital Marketing

Google on Thursday released several tools for publishers including an AI-powered brand-safety feature that learns from a publisher’s standards and automatically blocks unwanted ads.

Citing the First Amendment, a federal judge on Thursday blocked a new Colorado law mandating cigarette-style warning labels for social media.

Berger’s appointment coincides with Toronto-based Push’s acquisition of SCS – Schiefer Chopshop, giving it a presence in the U.S.

Elon Musk is training Ani – one of xAI’s NSFW AI companions – with the personal biometric data of the startup’s employees, according to a recent report from “The Wall Street Journal.”

The win is the second recent major win for WPP – in August it won Mastercard’s $180 million global media account. Those wins partially offset several big losses for WPP Media this year including The Coca-Cola Co’s North American media assignment and the Mars global account.

AI Overviews seem to significantly affect click-through rates for organic and paid search – but the impact varies based on query type and whether brands receive an AI citation, as shown by data collected from January through September.

Alan Cohen, who pioneered network TV/big marketer promotional tie-ins, and later went on to lead big media agencies, died Tuesday. He was 67.

The new team is part of the broader Microsoft AI division led by Microsoft AI CEO Mustafa Suleyman, who announced its formation today in a blog post. Superintelligence is the hypothetical idea that AI systems would potentially someday become wiser than all of humanity.

The new team is part of the broader Microsoft AI division led by Microsoft AI CEO Mustafa Suleyman, who announced its formation today in a blog post. Superintelligence is the hypothetical idea that AI systems would potentially someday become wiser than all of humanity.

While announced today, the companies have been working together for months and the partnership is already seeing client adoption in the US through Stagwell’s media company Assembly.