Digital Marketing

Delta announced a host of new content offerings for SkyMiles Members at CES – including a deal with YouTube that provides ad-free Premium video, music and creator-based content offerings available free on flights.

A law that could result in a ban on TikTok is unconstitutional because it was driven by concerns about propaganda, attorneys for the company and a group of users argued Friday to the Supreme Court.

Conversational chatbot Grok now has its own iOS app, furthering X owner Elon Musk’s desire to transform it into a leading force in generative AI while also providing non-X users with the ability to access the technology.

DoubleVerify’s data shows 16% of GIVT from known-bot impressions in 2024 were generated by those associated with AI scrapers, such as GPTBot, ClaudeBot and AppleBot.

MediaPost has selected IPG Mediabrands as media agency of the year, Giant Spoon as independent agency of the year, Omnicom as holding company of the year, Mattel’s Lisa McKnight marketer of the year, Omnicom’s John Wren agency executive of the year for 2024. Profiles explaining each winner’s selection will be revealed in a special series

The Disney-Fubo deal fosters many more questions about Disney’s long-term streaming sports strategy and pay TV intentions.

The next leg of Meghan Markle’s odyssey is her new show “With Love, Meghan” premiering next Wednesday (January 15) on Netflix.

DirecTV and EchoStar (Dish Network) continued to back legal rulings against Venu Sports from launching.

DirecTV and EchoStar (Dish Network) are continuing to back legal rulings against the sports-focused joint venture platform from launching.

AI scrapers and crawlers contributed to the problem, DoubleVerify’s Fraud Lab reports.