Digital Marketing

AI-powered intelligence platform Alembic announced what its CEO calls a brand health sentiment tool that enables companies to measure daily customer feelings about their brand and respond quickly to changes in the market.

World Series TV viewing has skyrocketed versus a year ago on Fox TV network, Fox Deportes, Fox Sports streaming, and Univision. After two games this is the most-watched World Series since 2017.

“I am launching an investigation into Google for censoring conservative speech during the most consequential election in our nation’s history,” Missouri’s attorney general said in a post on X.

Siding against social media platforms, a federal judge has refused to dismiss a lawsuit by school districts across the country that claim Meta, Google, Snapchat and TikTok harmed students and disrupted schools.

OpenAI execs now believe it has a role in national security – a new development in the company’s approach as it moves from supporting consumers, brands and ad agencies to government entities.

X has introduced a revamped version of its Ads platform and says the redesign is focused on attracting more small businesses and driving better results.

The assignment includes media investment and “culture activation,” including media planning, buying, analytics, and audience strategy.

TikTok will make a greater investment in emerging music by partnering with UnitedMasters, a major distribution platform for independent artists. Recently, the company announced it would shutter its music streaming service TikTok Music. Now, the platform is leaning into its native influence over emerging music, and for good reason.

If the attack ad is so effective at relaying a message about candidates, why is the same not true for McDonald’s vs. Burger King?

Stephen Kiely will lead Tag Americas and Patrick Hounsell succeeds him as CEO Dentsu Canada.