Digital Marketing

More than a third of Gen Z sets aside time to watch favorite programming on television, compared with only 25% on TikTok.

An AI agent built on Google’s technology allows Mercedes-Benz to bring conversational search to its navigation system. It can retain an interaction in memory and recall the dialogue so users can continue conversations and reference information throughout the drive.

The Supreme Court won’t hear Meta’s appeal of a ruling that requires that the company face a class-action fraud suit on behalf of all U.S. advertisers that used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014.

Vistar will be merged with the carrier’s burgeoning Advertising Services unit, creating a network of more than 1.1 million digital out-of-home screens serving more than 3,000 advertisers.

The amended complaint filed by Compass Marketing claims damages exceed $24 billion. It cites Flywheel’s trade secrets were key to Omnicom winning Amazon’s massive media account last year.

The Chicago agency will lead Whataburger’s media strategy, planning and buying across all channels.

Those who only know Lori Loughlin from “Full House” and “Fuller House” may be surprised to see her talking tough in a new cop drama on Amazon Prime.

Privacy Sandbox will seem outdated by the time Google releases its next technology that automates protection of consumer data worldwide. Google will build the system based on AI agents supported by its BigQuery database and reasoning models. The idea is to monitor regulatory restrictions worldwide, taking the job from individual companies.

Meta is killing off its biggest DEI programs as part of a transformation embracing a far-right ideology as Donald Trump prepares to take office.

Texas Attorney General Ken Paxton this week accused TikTok of lying to parents about the “mature and extreme content on its highly addictive app.”