Digital Marketing

Disney is surely focusing heavily on this product launch, with ESPN a key piece of its company. It cannot afford to mess up – even a little bit.

Screen and TV for the first time tied billboard media as the largest asset category by theme or audience – both claiming 29% of spend in H2 2024, reflecting the growing weight of video advertising in digital out-of-home, according to data released Monday. The company also shared trends seen so far in Q1 2025.

The genius of “SNL” might lie in the way it changed and evolved over the years, seeming to adapt at just the right pace as cultural trends and tastes evolved too.

AP photographer is blocked from Air Force One because of AP’s adherence to ‘The Gulf of Mexico.’

The new database updates journalist engagement data, Propel says.

Will Batson was a co-founder and chief revenue officer of Hudson MX which developed a cloud-based platform, designed to streamline and manage the media buying process for agencies and advertisers.

The movie had a low positive review score on Rotten Tomatoes (50%), and a B-mark from CinemaScore.

Goodyear reported advertising costs of $364 million in 2023, down 3% from the prior year. That included costs for its cooperative advertising programs with dealers and franchisees.

Texas Attorney General Ken Paxton is demanding that Google and Apple provide their analyses of Chinese AI company DeepSeek’s AI Assistant.

YouTube’s experimental text-prompt AI feature Dream Screen, which creates videos, is being upgraded with integration of Google DeepMind’s newest video-generation model Veo 2. The company also will launch a feature that generates standalone video clips that creators can add to any of Shorts.