Mod Op launched a playground for advertisers looking to explore AI technology options. When DeepSeek wanted to upload and offer its platform to businesses, the agency lightly closed its doors.
AI's Playground Locks Doors On DeepSeek At Launch Read More »
Mod Op launched a playground for advertisers looking to explore AI technology options. When DeepSeek wanted to upload and offer its platform to businesses, the agency lightly closed its doors.
AI's Playground Closes Door On DeepSeek At Launch Read More »
In January, Disney was at 12%, while YouTube came in at 10.8%. Disney scored strong results from heavy sports coverage, including the College Football Playoffs from its ABC and ESPN coverage.
In A First, YouTube Tops Nielsen Viewing Sources In February Read More »
In a growing trend, the big streamers are repurposing some of their hits on co-owned linear platforms to the benefit of both.
Streamers Share Hits With Linear TV And Both Benefit Read More »
DNA testing company’s value has plummeted in recent years, amid user privacy concerns heightened by 2023 data breach.
23andMe Files For Bankruptcy, CEO Resigns Read More »
Planet Fitness offers courtside cryotherapy, Great Clips brings in Mikey Day, and Dr. Scholl’s spotlights the mom behind a top Duke recruit.
March Madness Gets Weird: Brands Try Spas, Sports Moms, 'SNL' Vibes Read More »
With deep ties to the world of branded content, Orme founders Faisal Ahmed and Bob D’Loren want to revolutionize the social side of commerce – an industry expected to encompass $2.9 trillion in transactions by 2026.
Could Orme Revolutionize Social Commerce? Read More »
Wang joined X in 2023 as a key player, serving as a bridge between owner Elon Musk and the larger team of engineers. Lately, Wang has acted as X’s lead of engineering and product, as Musk has allocated more time to his role as head of U.S. President Trump’s DOGE initiative, as well as xAI.
X's Head Of Engineering Leaves 'Suddenly' Read More »
“Without any further action from Congress, the 170 million Americans that rely on TikTok will continue to face uncertainty about TikTok’s future,” Senators Ed Markey, Chris Van Hollen and Cory Booker said in a letter to Trump.
Lawmakers Urge Trump To Support TikTok Deadline Extension Read More »
More than ever, advertising agencies are acting as principals rather than agents. That means they acquire media – therefore becoming the owner, or “principal,” of that media – and then resell the media to their clients. Marketers need to be educated about this so they can make informed decisions about the role of principal media
Principal Media: Friend Or Foe? Read More »
