Digital Marketing

Amazon is discontinuing its Inspire social feed, which resembled TikTok Shop, allowing users to purchase products from branded creator-made video and photo content.

Amazon is discontinuing its Inspire social feed, which resembled TikTok Shop, allowing users to purchase products from branded creator-made video and photo content.

Monitoring where ads serve on platforms has been a major struggle for advertisers looking to protect their brands. After Adalytics released a report this month putting the blame on major platforms, DoubleVerify pushed out AI-driven technology intending to monitor content classification and measurement technology more closely.

Siding with Hearst Television, a federal judge in Massachusetts has ruled that the company will not face a class-action privacy lawsuit for allegedly sharing app users’ video-viewing information with Google and Braze.

Jeni Gardner, who was senior VP-marketing effectiveness and Media at Verizon, joins Carat U.S. as Chief Client Solutions Officer.

Nielsen previously announced the Super Bowl had a record 127.7 million viewers on Fox Television Network, Tubi, Fox Deportes, Telemundo and NFL digital properties using its average minute audience metric across the entire game. For that and other previous results, “reach” of the Super Bowl came from using the Nielsen Total Audience Metric, which Nielsen

Giles will serve as managing director of a new unit at the agency-Media Experience Practice-which is designed to help the legacy media and publishing industries navigate widely reported challenges.

Leary, a former agency media exec turned media auditor, recently held senior roles at ID Comms and Ebiquity.

The newly merged agency operates with transparency and tech customization to deliver scalable client growth.

The only hope is for midsized cable network groups to merge with the bigger guys. But what are the incentives now for those companies to add more cable TV networks?