Digital Marketing

“I am the second FTC Commissioner in 120 years that a president has purported to fire. I will not be the first to go down without a fight, and neither will Commissioner Bedoya,” Rebecca Kelly Slaughter told lawmakers.

Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS’ Grammy Awards telecast. In this week’s edition I provide a brief history of TV audience measurement, and discuss why it is so difficult for anyone to compete with Nielsen to become marketplace currency (although there might

Seamlessly integrated into users’ daily lives, Alexa has potential for ad placement — if spots are used appropriately.

YouTube has redefined what a “view” means for its short-form video feature, aligning more closely with policies set by TikTok and Instagram Reels.

“It is an open question whether training generative AI models with copyrighted material is infringement or fair use,” U.S. District Court Judge Eumi Lee wrote.

TikTok is focused on expanding its Smart+ automated ad solution, with a host of new updates for in-app ecommerce providers.

Advertising has become a major focus for DoorDash as it finds ways for brands it works with to reach consumers through sponsored ads and retail media.

ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of its cross-media measurement service.

Even the most sophisticated AI systems are only as good as the data they’re built upon. The promise of AI to revolutionize everything from customer segmentation to predictive analytics is compelling. But without proper data governance and preparation, these initiatives risk delivering unreliable or misleading results.

For the most part, though, marketing can get by perfectly well with imprecision. All that matters is knowing whether one choice is better than another. It doesn’t matter how much better or how much worse. It’s yes or no, on or off, launch or shelve, the current or the new. A big enough chance of