Digital Marketing

If the voters vote yes, then the story of Paramount’s long pursuit of WBD comes to an end. Or does it?

Netflix keeps experimenting with offering more video podcasts – but this harmonizing of old-school and modern video content is not easy.

In his new role, Hennessy will continue to lead the media practice, as well as shape operations agency-wide, reporting to Ben Behrman, president and CEO.

Deutsche Telekom is in talks to merge with T-Mobile US in what would be a telecommunications giant, Reuters reports. Deutsche Telekom already owns a 53% stake in T-Mobile. The potential deal could create a company with a market capitalization of nearly $300 billion and serve more than 200 million mobile subscribers.

Chicago Public Media is partnering with the Illinois Public Broadcasters (IPB), a network of public media stations, to strengthen coverage of the Illinois State Capitol in Springfield, the Chicago Sun-Times reports. The two entities will combine their financial resources to jointly pay for two full-time statehouse reporters. 

Hearst News selects Magnite as its preferred dealer for high-impact ad formats.

OpenAI released an image engine for ChatGPT with “thinking capabilities” this week, as it prepares to take the needed steps to build an ad platform that can handle more complex queries and images.

The tech industry group CCIA, which sued to block enforcement of the law, withdrew its suit Tuesday.

Lawmakers on Wednesday unveiled a privacy bill that would override laws in at least 20 states, and would not require businesses to allow consumers to reject common forms of ad targeting.

Google Cloud has announced a $750 million fund to support its 120,000 partners in advancing joint customers’ transformation with agentic AI.