Digital Marketing

Etsy’s “Shop Other Jeffs” campaign turns Amazon Prime Day into a rallying cry for buying from real people, not billionaires.

Brand-building is about making yourself appealing to the 95% who are not in-market for your brand today, but will be in the future.

Marketers will begin to see LinkedIn’s new metrics broken down by percentages to determine who viewed the content, based on whether they are in or out of the poster’s network.

Vice President J.D. Vance is making the rounds of two networks whose news divisions are under attack by President Trump.

TV networks are now allowed to run ads during World Cup “hydration” breaks – with restrictions, leaving Fox and Telemundo about 2 minutes and 30 seconds to air ad messaging.

FIFA, the world organization for the sport, will now allow with new “hydration” three-minute breaks — one each occurring during the traditional 45 minutes of non-stop action that has existed for the sport.

Streaming platform Roku is in talks with at least one U.S. media company for a potential sale, sources said, Bloomberg reports. The company has not reached a deal, nor has it commented. Last Friday, Roku’s share price rose by 20% on Friday to $144.14, signaling a market value of $21 billion. The firm’s streaming devices are

Media companies are lining up to provide unique content tied to the 250th anniversary of the U.S., Radio +Television Business Report writes. CBS plans to leverage its investment in streaming and immersive AR/VR technology to “tell the nation’s story through the lens of the communities that helped shape it,” the company said in an announcement. Scripps News will air

Gray Media — a firm that now serves 117 full-power television markets, reaching approximately 37% of U.S. television households — has formed a strategic partnership with Madhive that will provide it access to Madhive’s AI-powered demand-side platform media platform that powers more than 50,000 campaigns per day, PPC Land reports. Gray can make use of Madhive’s

Netgear, a wi-fi company, has filed a counterclaim against rival TP-Link, accusing it of false advertising, Toms Hardware reports. Netgear alleges that TP-Link’s 2024 reincorporation as a California company conceals that its R&D and manufacturing are done in China. Last year, TP-Link accused Netgear of orchestrating a smear campaign against it, Tom’s Hardware reports.  It