Digital Marketing

The agency is offering clients and other agency and media partners access to a beta version of its new dashboard in the U.S. and Europe now, and will roll out Canada and Asia-Pacific later this year.

Short-lived but storied agency tech startup Hudson MX appears to have turned its final corner, discontinuing operations this week, say sources familiar with the developments.

Short-lived but storied agency tech startup Hudson MX appears to have turned its final corner, discontinuing operations this week, with some of its assets and people moving to Comcast Corp.’s FreeWheel unit, say sources familiar with the developments.

“We see this as complementary – this is not an either/or [for programmers],” says DirecTV CEO Bill Morrow. “They want to have a certain reach with their direct-to-consumer offering. And where the consumer won’t go, that’s where we step in.”

Finding value in low consumer satisfaction is not how marketers think. But it is how economists think.

An upcoming Amazon Prime show will award entrepreneurs prime placement on Amazon.

Under pressure from activist investors, the “desperate” company may split into two, separating retail from insurance.

TikTok on Tuesday asked a federal appellate court to reconsider a decision that Section 230 of the Communications Decency Act didn’t protect the company from liability for allegedly serving “blackout challenge” videos to a 10-year-old girl.

Epic is reducing the royalties it takes from games built with Unreal Engine and posted to the Fortnite maker’s Games Store — from 5% to 3.5%.

I was a young exec at Nielsen back in 2002 when DBS was challenging the cable TV business. Much like streaming today, people were forecasting the death of cable. It seems that with any change, someone or something must always die.