Digital Marketing

Mars on Thursday made public its advertising strategy running across Pinterest. The project is supported by a new offering through CreativeX.

The CTV business does not offer up granularity of “show-level” data – something Nielsen has done for decades with linear TV.

Paramount+ added 5.6 million subscribers in the quarter and posted revenue 16% higher. Total D2C businesses – including Pluto TV – were up 8% to $2.0 billion.

Paramount+ added 5.6 million subscribers in the quarter and posted revenue 16% higher. Total D2C businesses – including Pluto TV – were up 8% to $2.0 billion.

The initial outlook for 2025: an organic decline of 2% albeit with some improvement in the second half.

A woman takes over the family pro-basketball business and the men in this male bastion give her no respect – no respect at all!

Amazon and Anthropic have worked together during the past year to help Alexa+ get the full benefits of Claude’s capabilities.

Amazon and Anthropic have worked together during the past year to help Alexa+ get the full benefits of Claude’s capabilities.

Organizations can address health disparities effectively by keeping diverse communities informed about new treatments.

A federal judge has rejected consumers’ request to reconsider her pro-Amazon ruling in a dispute over its “Buy Box” practices.