Digital Marketing

MyFree DirecTV will give users “curated” content, an on-demand library, and number of FAST “channels” as part of the launch. The company says the platform will enter a FAST marketplace grown to nearly $8 billion in the U.S. this year.

Ascential, now delisted, confirmed that the sales process for subsidiary Hudson MX remains ongoing, but that it is taking a write-down of 21 million GPB due to updated trading and economic conditions.

What’s missing from the new “Barney” series coming to Max next week? The answer: Actual children.

Apple TV+ joins other premium streamers that exist as separate add-on channels on the Prime Video platform: Max, Paramount+, AMC+, and Starz.

But the group thinks the DOJ should have mandated competitive rates for traditional search.

“Where’s the Remote?” shows a family who speak at a volume known to cause heart palpitations.

TikTok is introducing expanded ad options designed to help advertisers automate the process of campaign creation in preparation for the holidays.

Meta Platforms wants the Supreme Court to hear an appeal of an order allowing advertisers to proceed with a class-action fraud lawsuit over inflated “potential reach” metrics.

Brazil’s Supreme Court Justice Alexandre de Moraes ended the ban after Elon Musk complied with orders to pay $5 million in fines, reinstate a legal representative in the country, and remove the original user accounts Musk initially refused to suppress, according to Bloomberg,

An OpenAI exec told publishers the company does not intend to share ad revenue from its AI search product with publishers whose content it serves — at least for now.