Digital Marketing

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program “biddable” inventory including sports, advertisers now can access real-time ad opportunities in the U.S. across Disney+, Hulu and ESPN.

As far as this new Hulu show – “Got To Get Out” – is concerned, entertainment has now come down to watching others sit around.

“Fiesta” or farrago,” could attention metrics be the multi-currency solution that normalizes value across all media channels and media vehicles?

Best Buy has begun inviting influencers to join its “new curated shopping experience,” in which creators earn commissions from tech products they sell.

To overcome signal loss, Ogury developed a method of targeting personas-anonymized groups categorized by common attributes, interests, and purchase intentions, instead of tracking individuals.

The IAB, Chamber of Commerce, cable lobby and others pressed the 8th Circuit to scrap new rules that aim to let consumers easily terminate subscriptions to newspapers, gyms, and other businesses.

Snapchat’s newest ad format, Sponsored AI Lenses, taps into its insistence on immersive AI-generated branding experiences, with companies like Uber and Tinder finding early success.

As tariffs on pharmaceuticals potentially threaten the industry, WPP’s healthcare agency CMI Media Group and media-buying agency Compas will work with Microsoft Advertising to help healthcare brands find innovative ways to reach customers and produce better return on investments.

Amazon’s Twitch has agreed to settle a lawsuit by Elon Musk’s X Corp., which alleged that Twitch participated in a boycott aimed at depriving X of ad revenue.

That was the consensus at CIMM East this morning, which also suggested the U.S. JIC has emerged a little too late to be meaningful and the MRC remains the ad industry’s gold standard.