Digital Marketing

The recent ruling “destabilizes established law in ways that threaten profound consequences for countless websites across the Internet — and their users,” the IAB and business groups tell a federal appellate court.

The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023, dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.

Braze co-founder and CTO Jon Hyman believes everyone will have their own AI agent that will determine what’s important to read and what’s not.

Instacart and Roku have expanded their partnership to support campaigns wherever advertisers want to run media, including streaming, search and social. Instacart says people watching content on Roku can see an ad and get the advertised products in their hands within an hour.I

His post is part of larger agency moves, including strategic acquisitions in the data and consultancy areas.

The government floated a proposal to force Google to sever ties between its search services, the Chrome browser and Android operating system, and to require the company to share some search data with rivals.

Brand messaging on Spanish-language TV networks has been 31% more effective in online brand engagement vs. those on English-language TV over the past 12 months.

The NFL drives virtual pay TV subscriber growth because NBC, CBS, ABC and Fox continue to air football games on broadcast networks – key programming content for those virtual pay TV businesses

“Abbott Elementary” returns for its fourth season Wednesday night, but ABC has put a spoiler clamp on the show’s main storyline.

The firms hope to streamline the news production process for clients.