Digital Marketing

A fitness company based in South Carolina has sued Meta Platforms for allegedly overcharging advertisers a collective $4 billion, starting in 2013 and continuing for at least four years.

Alarmingly, the drop is most pronounced among Democrats, not Republicans, suggesting some kind of “information malaise” is setting in. Either that, or the party needs to reset itself fast.

Local TV stations are upping distribution fees they charge to pay TV providers because of nonstop cord-cutting. The bottom line is that ad revenues continue to drift lower.

During its upfront pitch this morning, the networks-owned data and technology developer announced new data integration deals with DeepSync, Experian, LiveRamp and TransUnion, as well as a pre-existing one with Interpublic’s Acxiom.

Apple has built a complicated plan to rely on user data to train it large language models. The goal is to “understand aggregate trends for Apple Intelligence,” the company’s AI technology, while promising to protect user data.

It should go without saying, but companies and presidential administrations should not ban news organizations because they don’t like how reporters cover them.

Organic growth was 4.9% globally while the U.S. was up 4.1%. Media and creative were drivers offset somewhat by technology/digital transformation operations.

WPP has already unleashed more than 28,000 agents across its business. Now, it’s racing to keep them in line. That’s the job of Daniel Hulme, the holdco’s chief AI officer. He’s not focused on flashy demos or one-off tools. He’s trying to engineer the infrastructure that keeps thousands of AI agents from running amok —

Nielsen says the top 10 most-watched streaming titles came from seven different platforms: Prime Video, Hulu, Disney+, Paramount+, Max, Netflix and Apple TV+.

The dating app launched an “Ex Day” campaign celebrating letting go and moving on.