Digital Marketing

Google Ads will implement a data-retention policy on November 13 that limits historical data access to 11 years.

TikTok is launching a new fall promotion on its ecommerce platform that will offer discounts across thousands of products, highlighting brands like e.l.f., Pacsun, Dyson and more.

Utah officials plan to ask a federal appellate court to allow enforcement of a new law that would restrict social media platforms’ ability to serve content to minors under 18.

Elon Musk’s X Corp. has dropped its claims against the food company Unilever, one of the businesses sued by X in August for allegedly scheming to deprive it of ad revenue.

Iced coffee in the water fountain is among the breakthroughs in this redesign of a teacher’s lounge, part of brand content starring Brent Staples.

In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast – with just 13.1% of TV ad time going to streaming platforms. Breaking this down, 43.7% went to broadcast; 43.3% ‘for cable TV networks.

Showing that ad fatigue negatively impacts viewers’ purchasing decisions, a study found 61% of consumers are less likely to want to buy products or use services from a company that shows the same ads back to back.

If you are in the market for a sponsorship plan of any kind, please apply the mantra “buy what you need and use what you buy.”

The idea for Stagwell’s “Future Of News” project, CEO Mark Penn told an Advertising Week crowd, had been germinating since his days at Microsoft over a decade ago.

Over the five-year period from 2019-24, Netflix revenues have grown on average 14% per year while its content spending has climbed just around 3%.