By 2028, after three years of 27.2% compounded annual growth, a doubling of ad spend of this year’s results is projected – exceeding $10 billion, according to eMarketer.
Retail Media CTV Campaigns: $5B In 2025 Read More »
By 2028, after three years of 27.2% compounded annual growth, a doubling of ad spend of this year’s results is projected – to exceed $10 billion, according to eMarketer.
Retail Media CTV Ad Spend Expected To Hit $5B In 2025 Read More »
“Media consumption has reached its saturation point as digital device penetration rates having peaked in major developed markets, like the U.S.,” PQ notes in its new report, adding, “Analysis of the 2024-2029 period indicates that media usage with rise in even years when most domestic and global markets hold federal elections, as well as major
Time Spent With Media Reaches 'Saturation,' Declines First Time Since Great Recession Read More »
AAM working groups formed last year have been instrumental in providing feedback for new initiatives, but spent several months creating the certification after hearing feedback from publishers, brands and agencies.
AAM Releases 'Ethical' AI Standards: Transparency, Accountability, Oversight Read More »
AP says its reporters were blocked from attending the meeting between President Trump and President Nayib Bukele of El Salvador.
AP Allowed Into A White House Event, But Dispute Over Access Continues Read More »
Noting the increased macroeconomic uncertainties since the beginning of the year, the company widened the range of its organic growth outlook for the year from 3.5%-4.5% to 2.5%-4.5%.
Omnicom Grows In Q1, Alters Full-Year Outlook Read More »
The deal leverages Zenapse’s AI-powered Large Emotion Model built to understand emotional and psychological drivers to help advertisers increase engagement, personalization and campaign performance.
LG Taps Zenapse's 'Emotionally Aware' Targeted Ads For CTV Read More »
TikTok is now integrating location reviews directly into the video comments tab, so places tagged by users can be rated by the video’s creator, including user reviews and uploaded photos.
TikTok Challenges Google Maps With In-Comment Location Reviews Read More »
More than 250 Democratic lawmakers are urging a judge to rule that President Donald Trump lacked authority to fire Federal Trade Commissioners Alvaro Bedoya and Rebecca Kelly Slaughter.
Democratic Lawmakers Urge Court To Reinstate Ousted FTC Commissioners Read More »
TikTok is selling dependency as progress. But dependency, by definition, is a liability. Saying a business thrives because of TikTok is like saying alcoholics thrive on alcohol. It’s not a healthy relationship – and certainly not sustainable.
