Digital Marketing

I can hear you gasping, but bear with me. Unless consumers want something, it doesn’t matter whether they need it or not. They won’t buy it. Wants, not needs, motivate purchasing.

Maybe it’s time – or well past the time – for Tesla to start a real, significant large TV advertising campaign.

The U.S. represents 74% of countries surveyed – with 1,189 channels. Adding in channels from the U.K. (153), Germany (109) and Canada (85) brings the total to 1,610.

Women’s live sports boosted engagement for brands by 40% vs. the average prime-time ad. In 2024, there were 26 billion video impressions – up 131% vs. the year before – from 30,322 commercial airings (up 37%)

“Jeopardy!” contestant Harvey Silikovitz shared his personal struggle with Parkinson’s disease and then won the game Monday night by a huge margin.

A federal appeals court on Tuesday refused to reconsider a ruling that struck down net neutrality rules that would have prohibited broadband providers from blocking traffic based on its content.

Over 41,000 people reported problems with accessing X Monday morning on user report-tracking website DownDetector. Report rates continued to accumulate in the tens of thousands the following day before the issue was resolved.

“The risk posed by the widespread collection and sale of location data has become immediately and particularly relevant given federal threats to California’s immigrant communities, and to reproductive and gender-affirming healthcare,” Bonta’s office stated Monday.

“This tax will discourage companies from marketing their products and services, resulting in lower sales, job losses, and a weaker local economy,” the ANA, IAB, 4As and others stated Tuesday.

Google released a project called Carbon Footprint for Google Ads, available beginning Tuesday by request to select advertisers across EMEA. It will become widely available in the future.