Digital Marketing

Fox will tag Super Bowl LIX ads this year with Ad-ID tags to help advertisers connect with consumers, measure campaign effectiveness, deliver relevant creative ads and avoid wasting ad dollars.

LinkedIn is doubling down on video, its fastest growing in-app element – testing a new full-screen vertical video display for users on both mobile and web, as well as video analytics tools and enhanced video search results.

With “Invites, ” its newest app, Apple looks to capitalize on the success of newer event-planning apps like Partiful, which Google named its 2024 “app of the year.”

“The FTC has plausibly pled that Kochava’s practices are unfair,” U.S. District Court Judge B. Lynn Winmill in Idaho said in a ruling issued Monday.

Apple on Monday asked a federal appellate court to halt antitrust proceedings that could result in an order ending the company’s long-standing search and revenue-sharing partnership with Google.

Apple on Monday asked a federal appellate court to halt antitrust proceedings that could result in an order ending the company’s long-standing search and revenue-sharing partnership with Google.

It characterized a first-half marketing mix modeling effort as a “major new initiative” exploring how such models are being transformed “in the age of AI and big data and the implications for TV, video and premium content.”

Emarketer estimates that pharma TV advertising represents 8% ($4.6 million) of the $60 billion spent on TV advertising per year.

Emarketer estimates that pharma TV advertising represents 8% ($4.6 million) of the $60 billion spent on TV advertising per year.

A long-time Outfront board member, Brien also is a candidate to become permanent CEO, replacing Jeremy Male, who is retiring.