Meta is encouraging advertisers to integrate Google Analytics 4 with its ad platform, offering early access to ad-system updates that show a boost in conversions.
Meta To Advertisers: Connect Google Analytics 4 To Ads Platform Read More »
Amazon opened the door for SMBs to explore CTV and AI as the media becomes more affordable. Google and Microsoft once owned the SMB market, but that is changing as automation becomes prevalent in other types of media.
Lower Costs For CTV, AI Are Attracting SMBs Read More »
“Neither the Instagram nor the WhatsApp acquisition was anticompetitive,” Meta says in a papers filed with U.S. District Court Judge Boasberg in Washington, D.C.
Meta Previews Defense To FTC Monopoly Charges Read More »
Adlman, Clayton, Natividad The American Advertising Federation (AAF) announced the newest members to its 2025-26 Board of Directors. Members were voted on by the AAF Executive Committee at the association’s Spring Board of Directors Meeting held earlier this week in Washington, DC. The new members include: Evan Adlman, executive vice president-commercial sales & revenue operations, AMC
New Members Join AAF Board Of Directors Read More »
The new two-year account extension follows the brewer’s global media consolidation at Dentsu in 2021 and now also incudes CX and creative services.
Heineken Keeps Dentsu On Global Media Tap Read More »
Successful TV viewership and high ratings of TV shows are not dependent on the political leaning of a show or its performers in real life. The storyline is.
Programming To Trump America? What About Viewers, Brand Needs? Read More »
When Donald Trump was the star of “The Apprentice,” he just fired one person a week, but now he is firing thousands.
'The Apprentice' Was Trump At His Best And Nobody Got Hurt Read More »
Executives did not provide financial details including price hikes, but a Paramount Advertising exec said: “It’s at the high end of where this marketplace is.” Pacing of ad sales continues to be “earlier and earlier.”
March Madness 'Virtually Sold Out' Read More »
Now that DJT has made this breakthrough, allowing for advertising in an otherwise private federal area, it’s natural for other brands to follow.
What's More American Than Unloading Merch In Driveway Of The People's House? Read More »
On Wednesday, soon after asking a federal judge to delay an upcoming case against Amazon, the FTC reversed course and said in a written filing that it “does not have resource constraints” and is “fully prepared” to litigate.
In Reversal, FTC Preps To Litigate 'Dark Patterns' Case Against Amazon Read More »
