Digital Marketing

To strengthen its brand protections and media effectiveness, LinkedIn is expanding its partnership with third-party measurement partner DoubleVerify.

TikTok is expanding its in-app feed dedicated to science, technology, engineering, and mathematics (STEM) to both teen and adult users across the U.S., U.K., and Ireland.

Today’s announcement focuses on new Performance Max features such as shareable ad previews, assets experiments, video improvements and more.

CEO Mark Read gave a shout out to GroupM’s “strong performance.” The company said its 2024 growth is unchanged at -1% to flat.

CEO Mark Read gave a shout out to GroupM’s “strong performance.” The company said its 2024 growth is unchanged at -1% to flat.

In the battle of the everyman campaign soundbites, watching Tim Walz working under the hood on his 1979 Harvester comes across as a lot more authentic than seeing Donald Trump serve fries at McDonald’s.

Even though the Mets lost, the weekend in television sports was amazin’!

Gallup finds Americans’ trust in media – newspapers, television and radio – remains low, with only 31% saying they have a “great deal” or “fair amount of trust in the media.”

In three key swing states, Democrat political advertiser impressions are at a 64% share or more: Michigan (68%); Arizona (65%) and Wisconsin (64%).

Democracies depend on an informed electorate. In today’s information arms race, the answers will involve AI.