Digital Marketing

An analyst group at Wedbush published a research note describing the anticipated impact on Google after Alphabet’s second antitrust trial that starts next week.

Richard Hartell, formerly head of GroupM’s Media Futures Group, fills an interim void created when Jill Kelly suddenly left EssenceMediacom early this year.

The new coalition comes less than a month after the WFA shuttered GARM and seems intended to fill part of that ad industry void.

Media buyers expect to spend 11.8% more on ads in 2024 – up 2.3 percentage points from earlier estimates made last November. Paid search is forecast to rank third in percentage of growth behind CTV and social media.

While complying with it may still be a challenge, a new ad industry taxonomy conceptualizing risks can be visualized in an easy-to-access and organized way, thanks to the IAB Tech Lab.

A federal appellate court has blocked enforcement of a California law that requires large social media platforms to disclose their editorial policies — including how they treat hate speech and other objectionable material.

I’m not the most religious man, but I promise you this, I will be praying as I cast my vote in November. Apparently, so will most of the rest of you, according to research I just received from the Religion News Service.

More users are looking past the convenience of paying to remove ads or blocking them. What prompts users to disable ad blockers and consider ads to be non-intrusive?

YouTube is rolling out the option this week for parents to link to their teen’s account without altering their individual algorithms.

Under the new arrangement, OMG will handle the Americas and WPP will manage Europe, the Middle East & Africa and Asia Pacific.