Digital Marketing

In the ad Microsoft co-created with generative AI, people’s faces are not visible and views are from the top – focusing on laptops, keyboards and human hands.

A new analysis released this morning by the IAB estimates digital video has overtaken linear TV share of ad spending and will increase that margin significantly heading into this year’s upfront marketplace.

Becausal launched Monday, to set new standards for accountability and performance supported by causal AI. The technology aims to solve longstanding challenges of audience data transparency and integrity.

Oscar voters will no longer be able to cast final ballots in categories in which they haven’t seen all of the nominees, the Academy of Motion Picture Arts and Sciences now says.

A new two-part documentary on the life of Paul Reubens is welcome news.

It was the strongest second week for any release in percentage decline from the first week – just 6% – and the second-highest performance ever for an R-rated horror movie.

Like other digital agencies, the pioneering WPP shop has struggled in recent quarters, but WPP CEO Mark Read said the company is focused on fixing, not selling the agency.

The FCC says appellate courts presiding over T-Mobile’s and Verizon’s challenges to privacy fines should uphold them, despite the 5th Circuit’s ruling that a similar fine against AT&T was unconstitutional.

To boost its ad business, Snapchat is offering marketers, creators and publishers rewards for every advertiser they refer to the platform.

Siding with Hearst TV, a federal judge threw out a lawsuit claiming that the company violated the federal video privacy law by sharing information about a smartphone user’s video history to Google and Braze.