Digital Marketing

The U.S. and Canada have a commanding 66% share of all global viewing FAST content and 81% of global ad impressions.

“If you wouldn’t want your kids to say it, your President shouldn’t either,” the Lincoln Project says of a new “Their Future” spot utilizing a visceral sight gag to remind voters about the character of the Republican presidential nominee, inserting his verbatim quotes into the mouths of babes, literally.

Democratic and Republican tickets have reserved nearly $1 billion ($968 million) in ad bookings nationwide from today through Nov. 5, with more than 20% being allocated to seven battleground states, according to estimates released this morning by ad-spending tracking platform AdImpact.

With passions at a fever pitch right now, this year’s election season is no fun at all, but it should be.

The letter to shareholders – highlighted in its annual report – described Microsoft’s financial motivation and innovation as it strengthens its path in AI, integrating everything from software to advertising.

Business groups including the IAB and NCTA are suing to invalidate new regulations that aim to make it easier for people to terminate subscriptions to newspapers, gyms, retailers and other businesses.

Hospitals don’t violate a state wiretap law by transmitting data about website visitors’ browsing activity to Google and Meta, the highest court in Massachusetts said Thursday in a 5-1 ruling.

Customer data platform Hightouch expanded into CTV ad measurement this week, becoming a direct competitor of LiveRamp, which has just laid the foundation for stronger data and identity support.

A court has rejected TikTok’s request to reconsider its controversial August ruling that revived a lawsuit against the platform for allegedly recommending “blackout challenge” videos to a 10-year-old girl.

Bruce Springsteen’s many fans get another gift with “Road Diary: Bruce Springsteen and The E Street Band” premiering on Hulu this Friday.