Digital Marketing

The company is undertaking an accelerated business transformation and cost reduction plan this year as it simultaneously prepares to be acquired by Omnicom. That transaction is expected to be completed in the second half of 2025.

Roku’s substantial market share of U.S. streaming devices could give Disney an immediate connection with a big user base – nearly 85.5 million monthly active users, who come with valuable user data.

Trump is threatening his perceived enemies in the news media – most notably CBS for the way editors at “60 Minutes” cut an interview with Kamala Harris.

In Q4, Netflix pulled on average 34 cents of subscriber fees for an hour of content viewed by its subscribers – lower than all other competitors.

AI brings real value — and also real challenges, the BBC reports in a study.

Siding against Google, a federal judge ruled Monday that the company must face privacy claims over the Google Cloud Contact Center AI — an artificial intelligence service used by businesses including Hulu, GoDaddy and Home Depot.

The D.C. Circuit Court of Appeals won’t immediately halt a proceeding that could end Apple’s multi-billion dollar partnership with Google.

“The case raises important issues regarding the antitrust laws, their application to firms in the digital economy, and the value of data,” counsel for Facebook users says in papers filed with the 9th Circuit.

The InvestAI initiative includes a European fund of EUR20 billion for AI gigafactories. The EU is courting the private sector to support the capacity to train large AI models across industries.

Data released Tuesday suggests editorial sites are often overlooked and undervalued as ad and marketing channels. The findings show 44% of consumers discover new products or brands through online ads and 33% through search engines.