Digital Marketing

CBS is set to win the prime time race – up 2% vs. a year ago to 5.72 million average Nielsen-measured viewers. This is CBS’ 17th consecutive season as the leading prime-time broadcast network.

Texas is asking the conservative 5th Circuit to lift a block on a state law that restricts social platforms’ ability to serve content and ads to teens under 18.

Google is urging a federal appeals court to reject the Republican National Committee’s attempt to reinstate claims that its messages to Gmail users were wrongly flagged as spam due to partisan bias.

Blue Shield began notifying members this month about the data breach.

It was founded in 2021 by Lebron James’ agent Rich Paul and former Nike executives David Creech and Josh Moore.

Giegerich will lead IAB’s strategic initiatives that incorporate AI. Known for her work in AI, gaming, augmented and virtual reality, near field communications and experiential media, she brings more than 20 years of experience in marketing, innovation and emerging technologies.

The new “no social socials” campaign from Publicis’ LePub is inspired by new research revealing the average adult is stuck six hours daily scrolling on their phone.

The format is pay-per-view and younger viewers in particular are big fans because they like the content and avoid ads.

TelevisaUnivision CEO Daniel Alegre in a recent earnings phone call talked about how TV shows are not “physical goods” and that tariffs “probably” will not affect things. Still, we have seen that in tariff-land things can change – almost daily.

The campaign features MLB stars Dustin May, Dansby Swanson, and Christian Yelich, who realize they can get DirecTV without a satellite dish, and fantasize about that idea.