Digital Marketing

More than 20 client brands have expanded their spending in women’s sports vis a vis the new marketplace, including Adidas, Adobe, Ally, Coinbase, Danone, Discover, Domino’s, DoorDash, Google, Indeed, Mars, method, Nationwide, Target, TJ Maxx, Unilever, Universal Pictures.

Netflix marketing costs amounted to $642.9 million vs. $558.7 million a year ago. But to a great extent these costs have little to do with traditional paid TV ad spending.

Microsoft’s lawyer Rima Alaily alleged an astroturf group called the Open Cloud Coalition will launch this week, paid for by Google, and a “handful of European cloud providers” will appear as if it launched the group, but Alaily claims Google will likely act as a “backseat member.”

Industry execs have a 45-day window to provide comments and input before the technical standards guidelines are implemented.

Ad-tech stock market darling The Trade Desk was downgraded by a New Street Research’s equity research team this morning from a “neutral” to a “sell” rating, but the target price of its shares remained unchanged at $86.

In “The Simpsons: Treehouse Of Horror XXXV,” airing Sunday, the first of three stories is titled “The Information Rage.”

‘Post’ owner Jeff Bezos defends the decision to not endorse a candidate, saying he wanted to avoid the appearance of bias. When Martin Baron was executive editor of the ‘Post,’ he says owner Bezos always stood up for the paper’s editorial independence in the face of pressure from former U.S. president Donald Trump. But now

Focus is on gift-giving in pop cultural clips, like Lorelei gifting Luke a hat on “Gilmore Girls.”

Meta AI Senior Engineering Manager Xueyuan Su is reportedly leading the project to develop a search engine to crawl the web and provide conversational answers about current events t

Web users claim in new lawsuits that LinkedIn and Meta violated a wiretap law by allegedly tracking people’s activity at health care sites.