Digital Marketing

YouTube keeps rising in usage – now representing 11.1% of all total TV viewing time, according to Nielsen metrics.

The vastness of the Warner Bros. Discovery empire enabled the company to promote an HBO show on HGTV.

Gold Rabbit Sports was founded by Andre Schunk in 2020 after he spent nearly two decades at Interpublic experiential agency Octagon.

NewsNation has launched a new on-air promo ad in an effort to explain and counter a similar marketing tag line recently started up by Fox News Network – which aired during the Super Bowl. NewsNation says the Fox spot riffed off its original campaign that started four years ago.

“Morning Brew” CEO Austin Rief will step down to become executive chairman.

Associated Press was barred from an executive order signing for not using the Trump-designated name: Gulf of America.

Reddit released earnings on Wednesday, highlighting its search features. The company’s performance revenue that drove more than half of its growth and licensing data to train open-source AI models will become the key to ongoing success.

Ross Intelligence infringed copyright by training its legal research platform on material owned by Thomson Reuters’ Westlaw, a federal judge ruled this week.

Brands may have an opportunity to foster loyalty and drive purchase behavior by sharing more positive content on their social media accounts.

LOS ANGELES, CA — SoCom, hosted by Orca, attracted an eclectic mix of creators, agency leaders, brand executives, retailers, ecommerce platforms and marketers for a day of workshops and presentations that explored the potential promise of social commerce, best practices within the space, and more.