Digital Marketing

The Department of Justice has opened a door for advertisers, publishers and tech platforms’ execs to begin discussing Google’s hidden practices as the justice department continues to hear testimony.

A top Walmart exec described the retailer’s plans to use its ad business and other digital services to build an Amazon-like flywheel strategy to expand on media buying and make it more attractive to advertisers at a Goldman Sachs conference.

Siding with NBCU, a federal judge has thrown out a lawsuit by a Missouri resident who claimed the company violated a video privacy law by embedding Meta Platforms’ analytics tool on today.com.

A new series of OpenAI models have begun to reason through complex questions before responding in science, coding and math. The move follows separate strategies from Google and an advanced start-up in France called Mistral.

The new detective drama “High Potential” coming to ABC this week is a reminder that network TV is alive and well.

Citing a strong macro economy and demand for digital and CTV advertising, it is Magna’s fifth consecutive upgrade since benchmarking 2024’s growth at +7.3% in June 2023.

The deal includes streaming services Disney+, ESPN+ and Hulu, as well as the forthcoming ESPN flagship D2C service. The agreement ends a high-profile two-week impasse between the companies affecting around a dozen of Disney’s networks, including its local TV stations. This includes ESPN, where new season NFL and college football games were blacked out.

Beginning next week, Meta says, its “AI Info” tag will appear within a menu in the top-right corner of images and videos edited with AI, instead of directly beneath the user’s name.

The company may still have to defend privacy claims brought by individuals, but won’t have to face class-action claims that it violated the privacy of non-TikTok users by allegedly tracking them at websites operated by Hulu, Etsy and other outside companies.

The Chamber of Commerce, TechFreedom and other groups want the Supreme Court to strike down a New York law requiring broadband carriers to offer $15-a-month service to low-income households.