Digital Marketing

Marketing agency The Shipyard and Brand Innovators are hosting a summit on the topic later this week. More than a dozen marketing leaders from national brands will be presenting at the confab.

Samba TV says some crucial voting blocs – Hispanic and Asian households – are under-exposed. What about independent voters?

Google plans to make changes to its search engine and ad products later this year that identify AI-generated images or ones that have been edited by AI tools.

It has long been the TV Blog’s contention that only nuts appear on TV reality shows.

Nearly half of respondents say their “first stop” destination is one of the “big 5” streaming services – Netflix, Prime Video, Disney+, Hulu, Max – up vs. 35% in 2021 and 30% in 2018.

Consumers are being encouraged to share videos of the experience using the hashtag #FordKaraoke.

For full-year 2024, estimates are that VideoAmp media measured-based guarantees will rise to $1.5 billion.

The bill is supported by some youth advocates and the conservative Heritage Foundation, but opposed by civil liberties groups.

Founders of social commerce firm Orca, which sold the first product on TikTok Shop, offer insights on the current state of the industry and where it is headed.

Meta is rolling out new ad offerings for the holiday season, including easier-to-apply discount codes, updated reminder ads, in-store shopping promotions and more.