Digital Marketing

As hyperlocal app Fizz continues to grow, Media Daily News spoke with CEO Teddy Solomon to see how the company is approaching its ad business.

Programmatic ad platform StackAdapt has integrated email and a first-party data hub into its core platform, bridging marketing and ad technologies into one platform.

Arkansas officials will ask the 8th Circuit to reinstate a law that would require social platforms to verify users’ ages, and prohibit teens under 18 from having social media accounts without parental permission.

Todd Snyder has agreed to pay nearly $350,000 to settle charges that it violated a California privacy law requiring website operators to allow consumers to opt out of the selling or sharing of their data.

TikTok will use generative AI to place advertisers next to the top 4% of user-generated content by category with Pulse Core, a new iteration to its Pulse suite.

Is AI the solution to all consumer insight problems, or a semi-reliable “direct report” that can only take on a few basic tasks? Or is it a merchant in “snake oil” that should be approached with caution and perhaps avoided completely?

The company has been consolidating and rebranding many of its biggest agencies for years as part of a major overhaul designed to streamline company operations and make them more comprehensible to clients and prospects.

Google outlined its own remedies after the DOJ asked a judge to force Google to divest two key pieces of its ad-tech business to address an illegal monopoly.

Google on Tuesday introduced a suite for search campaigns with one-click features where AI learns from current keywords, creative and URLs to help ads serve up related to more relevant searches. The suite in Google Ads – AI Max for Search – will begin rolling out to advertisers globally in beta later this month.

“This is perhaps the biggest risk, raising the potential for U.S. streaming services to be taxed at materially higher rates or even reducing the reach of Hollywood content,” says Morgan Stanley managing director/media analyst Ben Swinburne.