Digital Marketing

The streaming distributor shocked investors with a decision to stop disclosing monthly active users’ data going forward as well as key ARPU data – average revenue per user.

The streaming distributor shocked investors with a decision to stop disclosing monthly active users data going forward as well as key ARPU data – average revenue per user.

The media review excludes the U.S., which was awarded to Publicis Groupe last year. The company spent more than $500 million on media in 2023. NA accounted for three-quarters of the total.

The business impact is not yet clear. Website traffic is up, the paper reports.

Is it a disgrace to target Jewish women who have never voted Republican by saying “Donald Trump will keep us safe” from antisemitism?

According to a shopper report from WPP’s VML, AI could help control a digital estate and make purchase decisions once a person has passed on.

Reddit grew its ad revenue across the funnel and boosted its daily active users, potentially elevating its status as a key promotional space in the competitive social-media landscape.

The company announced the publication of its prospectus related to its pending listing on the Euronext Amsterdam stock exchange and with it growth estimates for this year and next year.

Yahoo DSP will work with GeoEdge, which focuses on ad security and quality, to create a safer, more reliable ad environment for advertisers and their customers as malvertising continues to become a challenge across the ad industry.

Marketers are looking more and more at contextual placements and relying less and less on pure audience targeting.