Digital Marketing

iSpot says brands can see conversion-rate tracking – specifically which programs, dayparts and audience segments generate the best response to ad campaigns – with its attribution solution for linear TV/streaming video ad campaigns ‘ at scale.’

Leading brands in this year’s report combined timing, relevance and context to create unforgettable experiences, according to InMarket. That’s what it takes to reach consumers as they cut spending amid intense competition for their dollars.

Sherlock Holmes has a love child? In TV’s newest Sherlock series, that appears to be the case.

And according to the firm, part of The Brandtech Group, the solution can cut launch time for media campaigns by 65%, by automating such tasks as media research and content strategy.

“I am the second FTC Commissioner in 120 years that a president has purported to fire. I will not be the first to go down without a fight, and neither will Commissioner Bedoya,” Rebecca Kelly Slaughter told lawmakers.

“I am the second FTC Commissioner in 120 years that a president has purported to fire. I will not be the first to go down without a fight, and neither will Commissioner Bedoya,” Rebecca Kelly Slaughter told lawmakers.

Nielsen and Paramount Global finally reached an agreement on a new multi-year deal, which, not surprisingly, coincided with CBS’ Grammy Awards telecast. In this week’s edition I provide a brief history of TV audience measurement, and discuss why it is so difficult for anyone to compete with Nielsen to become marketplace currency (although there might

Seamlessly integrated into users’ daily lives, Alexa has potential for ad placement — if spots are used appropriately.

YouTube has redefined what a “view” means for its short-form video feature, aligning more closely with policies set by TikTok and Instagram Reels.

“It is an open question whether training generative AI models with copyrighted material is infringement or fair use,” U.S. District Court Judge Eumi Lee wrote.