Digital Marketing

Readers should be well aware by now that a new “Matlock” is in the offing because the TV Blog has written about it at least three times already.

Sinclair now expects political ad revenues for Q3 to be between $140 million and $145 million and “core” ad revenues at $285 million to $293 million, due to “crowding out” by political advertising.

Will all female reality stars of the future merge into one filler-infused golden Barbie archetype?

Incompas — which counts Amazon, Google, Netflix and Meta as members — argues that without net neutrality rules, broadband providers could undermine competition from online streaming companies.

KKR and CPP, outside investors, will take over the lucrative classified business from Axel Springer.

The new game aims to link brands with Twitch streamers while targeting gamers exploring the “integrated galaxy of brand-customizable playable worlds,” according to a company spokesperson.

The new game aims to link brands with Twitch streamers while targeting gamers exploring the “integrated galaxy of brand-customizable playable worlds,” according to a company spokesperson.

Google has decided to show YouTube users ads when they pause videos, marking a new space for advertisers to consider when planning their campaigns.

Google may have set a precedent this week when it tried to end an antitrust investigation by the EU with an offer to divest its ad marketplace Ad Exchange (AdX). Publishers said no.

The yogurt company has already signed 1.3 million people to the monthlong pledge.