Digital Marketing

Consumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter.

Consumers have no gripe with marketing, especially not with ads. Consumers like ads. What they dislike is clutter.

While FAST is growing, challenges remain – especially with cross-platform measurement, and changes advertisers and brands might need to make with underperforming ad inventory from local linear TV to local OTT TV.

While gross additions in 2024 exceeded cancellations – 173.3 million vs. 147.8 million – the cancellation rate grew over the gross additions rate the previous year. Churn is stabilizing somewhat in the near term.

A YouGov poll shows that more Americans side with Trump than the media.

California resident Kirra Hanson claims Bloomingdale’s violates a California privacy law by using TikTok’s tracking technology to collect data from visitors to the retailer’s website.

A federal judge has dismissed a complaint alleging that Google’s YouTube and TikTok failed to remove videos promoting “choking challenges” and other dangerous activity.

YouTube says it will show more mid-roll ads at natural break points “like pauses and transitions,” and fewer ads “in the middle of a sentence or action sequence,” where they may feel interruptive or cause viewers to abandon the video they are watching – starting May 12.

“In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating a higher frequency of exposure. That builds memories through aggregate attention, which drives memory-based outcomes such as awareness, consideration and intent,” explains Lumen’s Mike Follett.

“In small stores, shoppers revisit aisles multiple times and so encounter the same ads and messages multiple times, creating a higher frequency of exposure. That builds memories through aggregate attention, which drives memory-based outcomes such as awareness, consideration and intent,” explains Lumen’s Mike Follett.