Digital Marketing

Nearly 80% of streaming subscribers/respondents say “their TV time spent watching TV shows they really like is higher now than four years ago,” according to Hub Entertainment Research.

Meta Platforms has known for more than two years that it collects Facebook users’ identifiable video-viewing information from streaming services, four California residents alleged in a revised version of their class-action privacy complaint against the tech platform.

Meta is beginning to test its VR tools with select universities, attempting to gain helpful feedback on whether education will be a successful use case when developing and promoting applications for its Quest devices.

X Corp. says its lawsuit against the Center for Countering Digital Hate centers on “data security,” and not the substantive content of reports that allegedly caused the platform to lose “tens of millions” in ad revenue.

As President, Joe King will oversee business development and client relationship management at the Minneapolis agency. In addition, he will work with the executive team to implement strategic initiatives.

TikTok users can now use their accounts to directly access ByteDance-owned photo-sharing app Lemon8, giving users and creators another way to share content as TikTok’s potential U.S. ban looms.

McDonald’s/Mets collab is a great case study of campaign that rises up authentically, that activates and unites us, regardless of the politics of the moment.

Gen X and Baby Boomer generations are most receptive to digital ads when it comes to making purchases, according to data from a study released Tuesday.

Gen X and Baby Boomer generations are most receptive to digital ads when it comes to making purchases, according to data from a study released Tuesday.

“Say Nothing” is a dramatization of history, but it evades the trap of piling on condescending background and exposition at the outset.