Digital Marketing

TikTok users can now use their accounts to directly access ByteDance-owned photo-sharing app Lemon8, giving users and creators another way to share content as TikTok’s potential U.S. ban looms.

McDonald’s/Mets collab is a great case study of campaign that rises up authentically, that activates and unites us, regardless of the politics of the moment.

Gen X and Baby Boomer generations are most receptive to digital ads when it comes to making purchases, according to data from a study released Tuesday.

Gen X and Baby Boomer generations are most receptive to digital ads when it comes to making purchases, according to data from a study released Tuesday.

“Say Nothing” is a dramatization of history, but it evades the trap of piling on condescending background and exposition at the outset.

The deal is part of an ambitious expansion plan developed when Apiary Capital acquired a majority stake in MediaSense in 2021.

The platform’s gift-giving campaign wants to save the world from beard oil, bath salts and Mom mugs.

Dotdash Meredith saw its digital revenue increase by 16% in the third quarter.

“If you buy your little girl a ‘Wicked’ doll, whatever you do don’t let them visit the website printed on the back of the box,” reads a social media post.

According to a recent post, a new, limited version of the program is being offered to non-paying users in select regions, marking a notable push in the company’s long-term strategy as it competes with other generative-AI models like ChatGPT, Bard and Gemini.