Digital Marketing

A federal appellate court won’t reconsider its recent decision in favor of Paramount in a battle over video privacy.

Microsoft says LinkedIn employees will be affected, but has yet to name exactly how many jobs will be cut. According to “The Seattle Times,” however, the cuts will affect almost 2,000 workers in Washington state alone.

One year after Google released AI Overviews, BrightEdge published data showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.

WBD is also starting up two new media platforms for advertisers: NEO and DemoDirect. WBD Storyverse allows longtime WBD film and TV series content to be used in advertisers’ brand campaigns.

In advance of the upcoming ANA In-House Agency Conference, I sat down with long-time “Ad Age” editor turned agency and marketing executive to discuss his views on in-housing, as well as the ad industry overall.

The layoffs – which impact thousands of Microsoft employees across the company – have not stopped it from expanding partnerships in AI or integrating data into its platforms.

Pullem is based in Tokyo and brings 30 years of global media management experience at agencies and marketers to the role.

While some Q2 scatter reports by media buyers describe a weak marketplace, Speciale says business on her end has been “strong for us.”

A medical comedy adapted from a PBS staple, and a drama series about a hitman with Alzheimer’s were two of the new shows announced at the Fox Upfront.

In Q1 2025, linear TV ad impressions totaled 1.54 trillion – down 4.3% vs. the previous year – while national TV linear ad spend was estimated at 4% higher.