Digital Marketing

Coldplay will offer fans and players a chance to listen to new songs, complete challenges and collect themed UGC items for their avatars across multiple popular in-app gaming worlds.

Dylan Mouratsing, who joins from Global Chief Data Officer and partner at WPP majority-owned T&Pm, succeeds Marie Clayton, who was recently named managing director of Annalect EMEA.

Prior to his hire, Schnebel was SVP, managing director at UM Worldwide.

Hart VP of Media and Analytics Kira Clifton said the smart bidding system based on AI changed the company from a trading partner to an ad-tech partner able to more quickly optimize campaigns.

First-of-its-kind programmatic marketplace data released by Guideline this morning shows just how stratified the U.S. ad market now is, with “traditional” media declining 5% and “premium” programmatic expanding 47% so far this year.

Inventors at Microsoft in a U.S. patent describe a “foldable display device,” but it looks very much like a mobile phone.

Lately, it looks to me like CBS has simply separated itself from the broadcast pack and is operating on its own terms.

Avoiding efforts to do fact-checking strikes at the heart of what real-time video – and traditional, straightforward journalists/moderators – do best. Their job is to question, identify and correct errors.

The top five networks for viewing were CBS with 9.57 million viewers, followed by Fox News Channel with 7.9 million, ABC at 6.4 million, NBC with 5.7 million and MSNBC at 4.9 million.

Almost two-thirds of regular sports event attendees say they avoided buying tickets in the past six months because of price hikes.