Digital Marketing

Chelsea Fletcher will oversea the agency’s data infrastructure and Dan DeLozier will lead strategic digital planning.

Seth MacFarlane, whose animated series have been mainstays of Fox since 1999, nevertheless held center stage at the NBCU Upfront last week.

Sports-related programming accounted for over 71% of the auto industry’s total national linear TV ad spend in April, according to iSpot.tv.

Aston Martin has created a video showing how the new system works, including integration into the instrument cluster in front of the driver,

Retail giant beats forecasts, but says rising import costs are forcing higher prices. Ecommerce turns a profit for the first time.

YouTube announced new ad options at its 2025 BrandCast event, as well as new ways that advertisers can tap into key cultural trends.

While not all brands have embraced BlueSky yet, notable early adopters include Netflix, Hulu, and NPR, all actively engaging with the platform.

Borrell projects local digital ad spending to grow by 3.9% in 2025 and maintain an annual growth rate of around 4% through 2028.

The assignment represents the integration of enterprise and retail media, “unifying the company’s full tech stack while helping drive new customer growth,” the companies said in a statement.

Meta can proceed with an attempt to block the FTC from imposing new restrictions on teens’ data, a federal appellate court ruled Friday.