Digital Marketing

It’s not literally a lab with beakers and test tubes, but utilizes tens of thousands of scientifically designed data tests to prove or disprove media hypotheses.

Understanding cross-channel measurement across devices for online advertising has become one of the most critical tools for marketers planning multichannel campaigns. Key guidelines were released Thursday to walk advertisers through the processes.

In 2022, Jeff Shell, then CEO of NBCU, considered giving back the 10 p.m. hour to network affiliates. In the current marketplace, could he get it done at CBS?

Nielsen said: “Contrary to what Paramount has shared, we are not seeking ‘substantial price increases’ in our proposal.”

In the pantheon of media giants, Turner was a magnetic, charismatic, one-man energy field who zigged when everyone else zagged.

Ad spend for NFL programming witnessed a 32% year-over-year gain in the month. The NFL’s share of all national linear TV ad dollars is now at 30%.

TikTok continues to prioritize its in-app livestream shopping initiatives this upcoming season with in-app celebrity-led shopping experiences, exclusive sales and discounts from major brands.

YouTube is rolling out a suite of new ad features to help brands better connect with creators across buying, formats, and measurement – with a special focus on its short-form video format Shorts.

U.S. users should begin seeing sponsored responses to queries this week. Whole Foods Market, Universal McCann and PMG are some of the first brands to advertise.

For years, podcasts have built audiences for a variety of reasons, but advertisers say there is something missing in the automated ad-buying process.