Digital Marketing

Points can be redeemed for exclusive experiences that only GM can provide, such as trackside access at racing events and off-the-grid EV excursions.

The ad-marketing group has been on a mission to convince advertisers that investing in legitimate news content is essential to a vibrant democracy.

A Peacock series about a woman whose husband accidentally shrinks her and a Fox drama about a hitman with Alzheimer’s were the two most bizarre concepts announced at the Upfronts.

In direct competition with X, Bluesky is testing a new real-time sports feature with live NBA content.

“Pretty Hurts” is the second Lifetime movie GSK funded to teach moms how meningitis B could endanger their kids.

Ad agencies, brands and other companies can train AI models using their own data, workflows and processes without the need for a team of data scientists – opening significant potential for innovation, especially in the advertising industry.

The Take It Down Act makes publishing the content illegal and subjects violators to mandatory restitution and criminal penalties such as prison, fine, or both.

After a six months test of a new flight departure/arrival triggers on digital airport screens, out-of-home giant JCDecaux says the new real-time programmatic ad buys are ready to take off.

For over a decade, Charter and Comcast focused on the necessary strength around other communication businesses – broadband and especially mobile – and were turned down by the FCC in 2002. Now both companies carry much less marketplace dominance, making it much a more likely scenario.

75% of those surveyed said their plans to buy a home are now on hold and about two-thirds said they have shelved plans for now of having a child.