Digital Marketing

A few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to create ads on Threads. according to Meta’s Q1 earnings report, Threads is on track to become Meta’s next major platform.

A few weeks after announcing the launch of ads on Threads, Meta is adding the functionality to its Marketing API, allowing third-party platforms to create ads on Threads. according to Meta’s Q1 earnings report, Threads is on track to become Meta’s next major platform.

Meta’s “Early Release” program will give advertisers access to test new generative AI Advantage+ creative features across Facebook, Instagram,and Threads before they become available to the masses.

Snapchat is opening a new office in Paris in an effort to expand its influence across more regions in Europe, starting in France – which Snap calls “one of the most dynamic and strategic markets” for its business.

The IAB updated the industry’s 25-year-old digital ad agreement terms through a collaboration with brands, agencies, publishers, ad tech and legal experts. The terms, which should improve performance, will remain open for comment through July 21, 2025.

The expansion boosts the number of international markets covered to 30 and integrates “bespoke,” panel-based health data to generate new consumer insights.

Digitas facilitated the partnership between Crocs and Po – without spending money on media.

The Brandtech Group has made a “major” investment in emissions data specialist Scope3 based on GAI – to examine the environmental impact to create ads and marketing assets, following announcements from Microsoft and Google.

Remarkably, 8% of ANA members don’t even know the difference between principal-based and barter media-buying, demonstrating why advertisers need to be better educated.

Corporate owner Paramount Global has been in talks with Donald Trump about resolving a lawsuit in connection with a CBS News “60 Minutes” interview last year.