Digital Marketing

Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of use has its limitations.

Illinois Governor JB Pritzker has proposed a statewide fee on social media companies to fund education in the state, CBS News reports. Pritzker, facing a $2 billion budget shortfall, seeks to raise $200 million per year for education. Social media platforms would pay a monthly fee based on the number of users in the state,

Much of current daytime content is unscripted “talk” shows. Now that discussion will look to be smaller in future years – less spin by way of modern podcasts.

For the first time, non-English-language original titles made up the majority of Netflix’s original TV releases – at 52%.

Paramount agreed to meet with Warner Bros. Discovery, but at the same time, Paramount complained about the restrictive time frame.

Meta CEO Zuckerberg took the stand on Wednesday in the to defend his company in the unprecedent social media trial in Los Angeles, Associated Press reports.  Opposing attorney Mark Lanier asked Zuckerberg if people use something more if it’s addictive. Zuckerberg responded, “I’m not sure what to say to that, I don’t think that applies here.”

The company also said it would achieve double the synergies it initially anticipated stemming from the merger with Interpublic and cut about $1 billion in labor costs.

They are afraid the Wayback Machine is serving as a back door for AI content scrapers.

The microsite, launched with Blizzard Entertainment, allows users to browse a collection of virtual homes created by “World of Warcraft” players ahead of the game’s upcoming expansion, “Midnight.”

“The FCC has an enforcement action underway on that, and we’re taking a look at it,” FCC Chair Brendan Carr told reporters Wednesday after the agency’s monthly meeting.