Digital Marketing

Winterberry’s nearly three-point revision is the third comparable forecaster upgrade for 2026 ad spending in the past week, following Madison and Wall and the IAB.

At its Developers Conference this weekend, Roblox teased an expansion of its rewarded video ad format tools that allow creators to place a wider variety of monetizable placements that players can watch for in-game perks.

Ads with the most clicks perform the worst in ROAS, according to video creator ad platform Billo, vs. ads with the least clicks. What does this mean for traditional TV advertising?

Expectations that “60 Minutes” would be unrecognizable in its season premiere were not met as the old warhorse news show returned for its 59th season.

The European Union on Thursday will propose a ban that will prevent young people under 15 not only from social media, but from video-sharing platforms, AI chatbots and online games, Reuters reports. The measure, the most sweeping yet seen, is the first that will be introduced by President Ursula von der Leyen, and Henna Virkkunen,

Maryland late last week appealed an agency ruling that struck down a 2021 law imposing taxes on digital ad sales.

The tech industry group NetChoice says the new tax laws are unconstitutional and violate the 1998 Internet Tax Freedom Act.

In the next decade, superintelligent AI systems will surpass human performance in most tasks. “Containing, controlling, and aligning such a powerful force is one of the greatest challenges humanity has ever faced,” according to the document.

Advertisers likely did not anticipate the top tech execs’ sudden calls for a voluntary AI slowdown, but spent the past year bracing for massive declines in traditional web traffic and ad monetization caused by AI.

Just in time for tonight’s live awards telecast, here’s my brief history of the Emmys, and my recommendations for making them better and boosting the ratings.