Digital Marketing

“Digger” is WBD’s last major film release before being officially combined under the mega-merger with Paramount Skydance, under the new company brand name Skydance Media. National TV advertising for the movie totaled $8.5 million, according to iSpot estimates.

The Trump administration has returned fire in court against CNN, MS Now and Politico, saying it was in its rights to block the three outlets, The Hill reports. “The President concluded that they have failed to maintain basic minimum ‘standards of professionalism and decorum expected of those given access to the White House Complex, including’

Zefr has formed a partnership with Reddit to provide brand safety and suitable measurement on the Reddit ad platform, PPC Land reports. “By bringing Zefr’s content intelligence to Reddit, we can help brands better understand where and how they show up, uncover valuable audiences, and ultimately turn greater transparency into greater opportunity and performance,” said

YouTube has adjusted its Short recommendations so that users will see less original content, 9to5 Google reports. Shorts is built on quick, attention-grabbing content, and one easy way of creating them is to knock out portions of long-form videos. To improve the Shorts experience for everyone, we’re updating our recommendation systems to further prioritize original

Publicis Groupe has been on a winning streak, picking up several multi-billion dollar accounts with an aggressive “no-pitch” approach, Portada writes in an analysis. Recent wins include Pepsico, Microsoft and LVMH. However Omnicom Media Group has scored such global wins as Adidas, IBM, Royal Caribbean, Roku and Bloomberg and has retained such accounts as Uber,

“Competition on the merits never violates the antitrust laws,” Google argues. “That bedrock principle disposes of this case.”

Apple has tightened its full disk access on macOS to force agentic apps to require preauthorization before bypassing standard system controls – move intended to ensure those who wish to grant an app access to their data on a device running macOS can do so only with very explicit user action.

Meta has defeated claims that it wrongly obtained personal information from the California DMV — including users’ first names, email addresses, and the identities of people who applied for disabled placards.

In line with recent changes made by Meta and X, YouTube will update its Shorts recommendation algorithm in order to prioritize “originality.”

Under the Paramount Skydance-Warner Bros. Discovery merger, the combined company will have a single corporate brand name – Skydance Corp. – the name Paramount Skydance chairman/CEO David Ellison gave it 20 years ago as a production company, Skydance Media, on the Paramount lot making film franchises including “Mission: Impossible” and “Top Gun,” and many others.