Digital Marketing

An Amazon spokesperson explained that the company’s AI portfolios evolve based on customer needs – one way that Amazon provides companies, agencies and brands with guidance and migration paths as models advance and others become obsolete.

A New York law requiring social media platforms to confirm users’ ages and refrain from recommending content to minors based on their personal data will come into effect early next year.

The latest fine from the European Union is one more billion added to a mounting tally that seems to have encouraged additional lawsuits from smaller rivals across Europe.

Paramount Skydance has agreed to a deal that could stretch completion of its merger to June 2027. The companies are stuck in limbo until then.

The promo, rolling out in Houston, buys designated drivers a free, non-alcoholic Heineken 0.0 when they designate their “DD’ status while booking on OpenTable.

Like driving by a car accident, it was difficult to look away when coming across President Trump’s speech at the White House Correspondents’ Association dinner.

One analyst says a key part of the agreement is a “bundling” deal for Peacock on YouTube Premium, giving subscribers Peacock for free.

InMobi Advertising, part of global technology company InMobi, has launched Frame Attention, an in-app video attention model, across Mobile In-App Video and Connected TV (CTV), Martech Cube reports. The company says the new offering addresses a limitation in how digital video has been bought and measured. “Brands have spent years optimizing for impressions that were never

Philippines-based artist Elmer Saflor has filed a copyright infringement lawsuit against Memes Apps, Gizmodo reports. The complaint alleges that Memes Apps offered customers a Saflor comic, “Running Away Balloon,” as a template for ads via its paid AI service without permission. Saflor said he hopes to raise “broader questions about how AI-powered platforms use creators’ work,

Podcasts may be a new frontier in political advertising, but campaigns prefer personal appearances—earned media—Campaigns & Elections reports. Eric Harpootian, vice president at Republican media planning agency Strategic Media Services, says, “I’m always pushing campaigns to try to get their candidate on the podcast, not as much advertise on the podcast. The whole reason why