Digital Marketing

The push may come from the end result – making $800 million in TV ad revenue in one day. That’s more than many cable TV networks do in a year.

Yahoo has sold Engadget, its tech news website, to Static Media, The Verge reports. “This move reflects Yahoo’s focus on our core brands, while aligning Engadget with an owner whose primary focus is operating and growing editorial media brands,“ says Sona Iliffe-Moon, Yahoo’s chief communications officer, in a statement. This move includes a broader Yahoo partnership with

Information asymmetry has been the cornerstone of brand value, enabling marketers to both sell more and sell for more. AI changes that.

News Corp. has signed a deal with Meta that will allow the parent company of Facebook and Instagram’s to scrape News Corp’s U.S. and U.K. content to train its artificial-intelligence products. The deal is worth up to $50 million a year, and runs for three years. Robert Thomson, chief executive of News Corp., said the firm’s

Bloomberg clients can now customize their subscriptions to Bloomberg’s Real-Time News Feeds to focus on news about companies, securities and global macro themes, Markets Media reports. This is being done with “tickerized” versions of the News Feeds that reduces manual processing and allows users to integrate targeted news inputs into their trading and risk workflows. 

The big TV companies just might find a use for their legacy cable networks that could prove to be valuable.

The company’s 2025 measured media spending is estimated at $54 million by agency research firm COMvergence. The remit includes media planning and buying, measurement and audience development.

She will co-lead the group’s global client portfolio with Caroline Foster Kenny who was elevated into the role of global client president from her previous position at VML.

The shift demonstrates changes in publishing since consumers began using generative AI tools to search and make purchases online.

LiveRamp and Doceree are supporting healthcare professionals and publishers with AI agentic offerings. LiveRamp will allow autonomous AI to execute marketing tasks, while Doceree launched an AI-powered virtual healthcare brand representative built with a compliance-based architecture that adheres to healthcare standards.