Digital Marketing

TikTok on Monday told a federal judge it may ask the Supreme Court to review a lower court decision reviving a lawsuit by the mother of a 10-year-old girl who died after attempting a “blackout challenge” she allegedly saw on the service.

Perplexity has debuted a shopping feature for its paid U.S. customers and created a merchant program giving retailers and brands direct access to share data and process consumer payments.

Driving performance with AI to improve optimization, reporting and insights became this year’s focus, regardless of the platform. From ads in AI Overviews to Shopping Ads in Google Lens, Google drove performance through brand inclusions, brand exclusions and negative keywords.

The sophisticated algorithms that power our social media feeds have created information bubbles that fundamentally change how we process information.

Today’s post is about research on the influence of “news influencers.” Based on the findings, you might want to take what I have to say with a grain of salt (see data at bottom of post).

Mediabridge is the media company’s fifth global acquisition since September.

For brands, it’s more critical than ever to have one-to-one relationships with customers. It provides the ability to collect customer data and insights and market directly to them.

After a career spent advising CMOs on the next new thing, author/consultant Joe Jaffe is becoming one, joining an unusual fintech app that pays people cash when they engage with brands.

The GroupM and OMD veteran most recently led media pitches, audits and transformational projects at consultancy R3.

Under the Trump administration, a complex business environment may develop for legacy TV-network based media companies. First is the promise of deregulation – something that can lead to media mergers, according to ambitious senior execs.