Digital Marketing

The Brandtech Group has announced it will integrate Google’s video-generation model into its platform, with Group Partner and head of emerging tech Rebecca Sykes pointing to text-to-video as a way to change the industry by making TV commercials for clients.

Ad buys are a lot like lunch. There ain’t no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no cheap, high volume ones either. That was the big take takeaway from the CTV ad fraud panel that closed out Tuesday’s CIMM East conference in New York City.

The Video Privacy Protection Act, passed in 1988, “serves the government’s substantial interest in protecting consumer privacy and intellectual freedom,” the Justice Department argues.

In support of two controversial Congressional bills focused on management of AI-generated content featuring unauthorized replicas of notable people, YouTube is expanding its deepfake tools and tech for “some of the world’s most influential figures.”

In support of two controversial Congressional bills focused on management of AI-generated content featuring unauthorized replicas of notable people, YouTube is expanding its deepfake tools and tech for “some of the world’s most influential figures.”

Amazon unsuccessfully argued that FTC couldn’t seek an injunction in federal court.

Among many innovations Google announced today at its Cloud Next conference is a data model that lets companies run its Gemini AI models in their own data centers, a collaboration with Nvidia to support agentic AI, and a new AI accelerator chip called Ironwood TPU.

Among many innovations Google announced today at its Cloud Next conference is a data model that lets companies run its Gemini AI models in their own data centers, a collaboration with Nvidia to support agentic AI, and a new AI accelerator chip called Ironwood TPU.

The IAB this morning released the official agenda for the 2025 NewFronts, with an emphasis on “what’s streaming next,” as well as a special main stage discussion spotlighting the role of credible ad-supported journalism.

Yaniv Sarig will focus on the growing consumer interest in using Gen AI to shop, as 71% of consumers want Gen AI integrated into their shopping experiences, according to new Capgemini research.