Digital Marketing

The Electronic Privacy Information Center and Fairplay assert Google’s plan poses privacy and safety threats to kids and asked the FTC to investigate whether Google is violating COPPA compliance.

For all the talk of futures, macro forces, trends and market dynamics, demographics matter most. There are many external factors shaping market conditions, but they are all conditional on demographics. Everything derives from household needs which are themselves rooted in the demographics of household structure.

A driver for a crime syndicate leaves rivals in the dust in a 1970 Plymouth Duster, reviving memories of a time when gas guzzling was as American as apple pie.

Amazon Publisher Services has stepped up its focus on performance-based tools for publishers by expanding cloud services in outcome-based planning goals. The service will initially support brand awareness campaigns. The company plans to expand offerings into consideration and conversion goals to guide new campaigns.

Nearly 60% of consumers struggle to find their sports content, according to a recent poll from Nexxen. Are there too many streaming/network platforms?

The new terms — “True AdSpend” and “TrueCPM” — are modern day ways of describing the share of working media dollars and the effective cost-per-thousand of programmatic ad buys.

Nearly 70% of respondents in a new consumer study said they were “not at all likely” to subscribe to the new ESPN streaming service, while 16% were “somewhat likely” and 15% “very likely.”

Connie Chan was previously CEO OMD China and earlier led WPP’s government and public sector practice based in Singapore, where she will be based in her new role.

With Captiv8 now under the vast umbrella of companies owned by Publicis Groupe, the multinational advertising and public relations giant says it will launch the world’s largest creator network.

Google Ads are seeing improved conversion rates despite rising costs across nearly every industry so far in 2025. It’s not clear whether AI plays a role in the increase. Execs have said advertisers may experience fewer clicks despite higher conversions than in the past.